Websites with bad and unappealing designs tend to perform poorly and have sub-optimal Google Analytics metrics. It is important to maintain an interactive website with an aesthetically pleasing web design for more traffic. The opportunities a goodwebsite design can bring are enormous. It is crucial to keep in mind that a functional website with robust usability and operating structure performs better on search engines.

Have a look at the 10 principles of good web design

  1. Purpose

The purpose is the very first thing that makes a website appealing. It motivates your audience to navigate your website by outlining a clear purpose and implementing a clear outlook of web design principles. The purpose is something that builds an ideal brand-client relationship. 

  • Communication

It is important to create a web page that is easy to navigate because they want readily available information. People prefer easy accessibility that performs calls to action. By making your website interactive, it can have attention-grabbing communication that will bring them to what they’re looking for.

  • Images

Selecting the right type of images will allow your website to attract your target audience and position your brand strongly. It is ideal for adding high-quality infographics, graphs, and videos to ensure better engagement.

  • Colors

Contrasting colors enhance the website and appear to be aesthetically pleasing. It helps catch the interest of the users.

  • Navigation

The structure of a website fully depends upon its navigation. If a user does not understand the mechanism of your website, they won’t hesitate to leave. In order to enhance your navigation system, explain the elements on your page more clearly.

  • “F” Pattern Design

According to some studies, it is shown that people scan “F” pattern computer screens more often. They prefer seeing the top and left of the screen rather than the right side. 

  • Quality Content

The content is what will drive your marketing efforts. Besides infographics, you must focus on your website’s content as well.

  • Mobile Friendly

Mobile-friendliness is an important part since most people use it when browsing through the internet. People prefer accessing websites on their phones more than on their desktops.

  • Readability

In terms of business information, written text in your website serves as a vital component. You can use a variety of font sizes to help your viewers differentiate in keywords, SEO, meta description, etc.

  1. User Experience (UI)

Users are getting impatient, and they don’t like to wait for a webpage to load. You must ensure that each important element of the website is properly integrated.

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