5 Positive Impacts of Custom Boxes on Pharmaceutical Branding

 5 Positive Impacts of Custom Boxes on Pharmaceutical Branding

Why do pharma companies ensure to package their products in robust custom boxes? Since medicine brands are strictly scrutinized over their safety procedures, the medicines must be packaged in boxes that are over and above the stated guidelines.

But why customized packaging?

Medical supplies are everyday essentials. People consider these as staple items like food and clothes. And so one can just imagine the importance they place on receiving workable medicines. It looms large on pharmaceutical brands to focus on their packaging materials and design to ensure that the customers get the products as expected.

But focusing on medicine packaging isn’t just for providing security to the contents. Brands need ample brand recognition to set themselves superior to others. This is extremely essential in pharmaceutical markets that are flooded with brand options.

Often medicines come in colorful and informative packaging. It provides dual purposes; one to protect different grades of medical supplies and to introduce the brand identity to new customers. As manufacturers and retailers of pharma products, it is imperative that you must make peace with rising customers’ demands regarding the packaging.

Custom box options provide more than sufficient scope for attaining the desired business goals, all within the realm of creative boxes. Here is a quick go-through of the possibilities achievable with customized medicine boxes.

#1: Custom box dimensions

Customized medicine boxes are apt at one prominent factor; the box dimensions. Not all medical supplies come in pre-determined sizes. Some of these may need unusual box cuts and shapes. Others may need varied safety grades. Regardless of the products’ physical characteristics, boxes can match up to those effortlessly.

Custom printed shipping boxes are modifiable literally from all angles. The height, shape, sides, and top are adjusted according to the items and the level of protection desired. Next, the boxes are designed to lock the items firmly and then shipped to various locations.

This is one of the biggest reasons that standard boxes do not gel with the medicines. They come in pre-set dimensions and do not offer robust protection. The result is customers receiving the products damaged and mutated. Pharmaceutical businesses must avoid this to foster customer loyalty and choosing custom features is the way forward.

custom boxes

#2: Custom printed content

What better to have your exact marketing content placed on the boxes of your choice? Customers get to see the brand image when they view the boxes at retail stores or when the orders arrive on their doorsteps.

The overall printed patterns, elucidating texts, and enticing images form a positive visual brand effect. Customers, subconsciously, take medicine brand worth at face value. Brands have the option to let their branding shine on the boxes and create a dire need for customers to buy the products offered.

Some of the frequently printed custom content includes:

  • The brand tag line and identity.
  • The products’ functions and uses.
  • Potential side effects and recommended dosage.
  • A list of medicines available in the same category.
  • Brand’s contact info for feedback.

Customers read the contents before buying medical supplies. Hence, printing done with innovative styles, fonts, and colors is sure to stick out.

#3: Advanced printing options

Modern-day printing on custom boxes is not limited. It has endless prospects. Anything and everything can be imbibed to resonate with the overall business motto.

The boxes must look like an extension of the brand to exude effective branding. Enhanced printed effects allow the business to protect sensitive medical supplies by laminating and coating the boxes with spot UV layering. Certain medical items need temperature control. Corrugated material is effective to maintain temperatures and absorb shakes.

Similarly, brands can use the box space to convey how to store, transit, and use the medical supplies appropriately. Customers need to receive the items in the right form otherwise, rough shipping conditions can deter the original medicines even before they reach the end customers.

#4: Alignment with available resources

Pharmaceutical brands need to effectively utilize the resources at hand to cover costs quickly and invest in further business growth.

Using customized boxes is a clever way to employ one resource for multiple tasks. This saves costs, efforts, and wastage of resources. Brands can use the boxes for elevating profitability and overall business expansion plans.

Box designers would guide you on using bio-degradable box materials. These are cheaper to get and promote sustainable packaging. Moreover, customers value medicine packaging that looks good value for money. Custom styling has that kind of effect on customers and generates future orders too.

Easily-apprehendable boxes reduce the need for hiring extra sales staff and marketing platforms. Reduced promotional costs lower total expenses by a huge margin and therefore, escalate profits. Sellers can avail of customized medicine boxes in bulk and that keeps per unit costs to a minimum.

#5: Persistent marketing content

The boxes are printed with the latest printing mechanisms. Thus, they all look similar and impart the same brand values.

Branding makes more sense when the customers are able to combine all marketing content to form a persuading brand story. Even if the business makes different medical items, each one can have differentiated packaging having the same branding elements. Customers become familiar with the brand image they see over time and feel encouraged to try the products.

Medicines are health-related items. Buyers inherently need to trust the company providing these. Stating the maximum amount of info on the boxes helps to foster such customer trust and reflect their expectations. Brands can attain custom boxes in the hope of doing all the required custom alterations to find a firm grounding in the competing markets.

The mentioned facts are an eye-opener of sorts and combine all the positive aspects of the pharmaceutical brand and its production techniques to compel higher sales figures and a loyal customer base.


You must educate yourself on the stated facts about how customized medicine boxes alter the growth prospects of brands to imbibe them for better brand recognition. Your brand can attain inflated customer satisfaction with limited spending.


Packagingblue provides high-quality custom printed products at affordable prices and customer satisfaction is our number one priority. We are confident that no other company can match our quality and pricing for Custom Printed Boxes, Custom Product Boxes & Packaging, Custom Food Packaging and other packaging services. Packagingblue has absolutely no hidden fees or charges. We offer volume discounts and special perks for our valued customers including free graphic design services, free lamination and free shipping.

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