Assessing company culture is important in making decisions about whether or not to work there. A company’s culture plays an important role in employee productivity and the professional environment. Inevitably, good companies have beneficial cultures that make them a great place to work, while at the same time, bad companies have toxic cultures that create a stressful environment. Make sure you are working for a company with a great culture.
What is Company Culture?
Company culture is a company’s unique way of doing business. It’s an organization’s philosophy, guiding principles, and practices that allow it to thrive in its environment. A company’s culture helps define who they are and what they do. It is made up of the beliefs, values, norms, behaviors, and artifacts that guide the way employees act at work. Company culture is more than just a bunch of office decorations or free snacks in the break room.
Different Types of Company Culture
Every company has its own unique culture, but it can be broken down into four main categories:
- Organizational Culture
- Individualist Culture
- Collectivist Culture
- Normative Culture
How Does a Company Build a Culture?
- Identify Your Strengths and Weaknesses
The first step is identifying the strengths of your company. What does your company do better than other companies? What are some of the things that set it apart from its competitors? Is there something specific that makes your company unique or better than others? If so, what is it?
These are all questions you should ask yourself if you want to find out what makes your company different from others. Once you know what makes your company stand out from others, then you will know how to brand yourself as well as how to market yourself better so that people recognize those qualities in what you do.
The next step is identifying the weaknesses of your company. This may be something that sets it apart from other companies or something that prevents it from being successful at all.
Make It Personal to Your Organization
Don’t just recycle a generic list of values and mission statements. Instead, look at what makes your business unique and use those characteristics as inspiration for your culture. For example, if you offer products or services that help people solve real-life problems, then you can emphasize the importance of making sure everyone in the company feels like they’re part of something bigger than themselves.
Be Authentic and Genuine When Communicating
In order to build trust with employees, leaders need to be honest about their intentions — even if it means admitting mistakes from time to time.
Get Everyone Involved by Using a Shared Platform
The other step to building your company’s culture is getting everyone on the same page. All too often, companies are siloed, and their employees don’t know what other departments are doing, or if they do, they aren’t part of the conversation. A great way to change this is by using a shared platform. Not only does it allow employees to communicate with one another more easily, but it also gives them an outlet for sharing news and updates with each other.
Celebrate Victories and Successes (Big and Small)
In addition to sharing information, you should also be celebrating any victories or successes your company has achieved along the way. This could be an increase in revenue or new customer acquisition — whatever you choose to celebrate is up to you.
The Importance Of Company Culture
Company culture is a big deal for employees. In fact, it’s so important that the best companies know how to build a good company culture and make sure it stays that way.
Good Company Culture Attracts Talent
If you want to be a successful company, you need to attract the right people. And those people aren’t just going to come knocking on your door. It’s up to you to make them want to join your ranks.
Good Company Culture Attracts Customers
When customers have a good experience with your company, they will buy from you again and refer other people as well. They will also take time out of their busy lives to write positive reviews about you online and engage with your social media accounts. This can help boost your credibility and improve your brand image within the marketplace.
Good Company Culture Encourages Employee Engagement
When employees feel like their voices are heard and that they truly matter at work, they will be more engaged in their jobs. This means that they will work harder and put more effort into making sure that everything runs smoothly at the office. It also means that they will be happier overall, which leads to lower turnover rates as well as higher productivity rates for everyone involved.
Company Culture Helps With Employee Retention
If your employees love working for your company, they’re more likely to stay with it for longer periods of time. A healthy culture will make them feel like their contributions matter and that they’re doing meaningful work — which means they won’t want to leave even after their contracts expire (or when promotions come along).
It Improves Efficiency
Culture is also important because it affects how efficiently your employees work together as a team. When everyone has similar values, they tend to work better as a unit because they understand each other’s motivations and expectations. This leads to higher productivity from each individual member of your team, which can make all the difference between being successful or failing miserably at achieving your goals as a business owner or manager.
Company Culture Can Help You Attract Investors
Investors want to invest in businesses that have a solid culture. A great cultural fit can help convince investors that they’re making the right choice when they back your company.
It Can Save You Money
Strong company culture can help your business save money. A culture of inclusion means that people of all backgrounds and identities are encouraged to be themselves at work. A culture of trust allows employees to take risks without fear of backlash if their ideas don’t pan out. This leads to more creativity and innovation, which can improve productivity and customer satisfaction.
What’s the Difference Between Corporate Culture and Company Culture?
Corporate culture refers to the characteristics shared by all employees in an organization, such as a sense of camaraderie or teamwork. Company culture refers to how an entire organization behaves — including its leadership — but also extends beyond employees to include customers and vendors.
How Do You Improve Organizational Culture?
You can improve your company’s culture through organizational culture inventory. Organizational Culture Inventory (OCI) is used by organizations to measure their organizational culture. The inventory consists of 28 statements about a company’s values, beliefs, and assumptions. Each statement has five possible responses: strongly agree, agree, neutral, disagree, or strongly disagree.
OCI utilizes organizational culture assessment tools to identify top management’s perception about the current state of organizational culture in an organization and also provides insights into how it can be improved by aligning its values with that of its employees and customers.
What Makes Company Culture so Important?
1. It Improves Employee Engagement
Employee engagement is one of the most important factors when it comes to hiring and retaining top talent. People who are actively engaged in their work and feel like they’re making an impact will ultimately be happier and more productive at work.
2. It Increases Productivity
When employees feel connect to their coworkers and their employer, they’re more likely to be engage in their work. That leads to higher productivity and better results. The same goes for customers who feel connected with the business they buy from — they’re more likely to recommend it because they feel like part of something bigger than themselves.
3. It Reduces Turnover
Employees who feel valued by their employers are less likely to leave for other opportunities that aren’t as good as what they already have at work. Companies with great cultures also tend to attract top talent from outside of their organizations because people want to work where others enjoy being employed as well.
4. It Strengthens Customer Service
If your employees are happy at work, they will be more likely to provide exceptional customer service. This is because they’ll take pride in their jobs and be motivate to do them well.
5. It Improves Communication
A positive company culture encourages communication between team members. When team members talk with each other, they share information that helps them work together more effectively and efficiently. This leads to better collaboration, which makes it easier for teams to meet goals and deadlines as well as innovate new ways of doing things.
As you can see, culture plays a critical role in successful businesses. The companies that acknowledge and integrate their culture into their workplace will thrive.