Did you know that 36 percent of experts believe the headline is the most important part of an article for ranking on Google? After all, it’s the best way to grab your attention and the reason why you’re on this site right now!
SEO is a complex process that requires time and effort. It’s not something you can do overnight, but it doesn’t have to be difficult either. If you want some tips for boosting SEO rankings, then try these eight steps:
1. Get a Website Design That’s Mobile Friendly
If your site is not mobile optimized, your website will suffer high bounce rates. That means most people who use smartphones and tablets to surf the web will leave the website early.
That means they won’t even bother visiting your site if it looks good or works well with their device. So make sure your design looks great when viewed from any screen size.
A good website is a core element to knowing how SEO works. Because if you don’t have a good, well-optimized website, your SEO will suffer.
2. Conduct an SEO Audit
SEO audits can help identify areas where you could make improvements, boosting visibility. It also helps determine which keywords should appear in content creation. And also how often these keywords should appear on each page.
There are a few ways to conduct an SEO audit. You can pay for a subscription to different SEO tools, such as the market leader SEMrush. You can use the information from these audits to implement a strong digital marketing strategy to get higher SEO rankings.
Or, even better, you can use a free online tool such as The Hoth’s free SEO audit page. Click to learn more at The Hoth.
3. Create Content With Intent
Visitors return with unique and useful information found while browsing through your pages. Make sure all relevant information about your business is correct. And, you’ve got tags and links in every piece of content you create.
But the intent isn’t only for the reader’s benefit. Google’s crawlers need to know what kind of content you’re creating so they can index it in a current way.
To do this, focus on writing high-quality articles for your readership. Don’t be afraid to answer questions and solve problems, as long as it adds value to the reader.
4. Focus on Keywords
When creating new pieces of content, use specific words related to your products. These keywords need to show often throughout the text. That way, readers know what exactly they’re looking at.
Keyword density is also an important metric. It refers to the number of times a keyword appears per 100 words.
For example, if one paragraph contains 10% of its full text dedicated to a single keyword. It would have a keyword density of 1%. But if another paragraph contained 20%, then it would have a 2% keyword density.
5. Optimize Images and Videos
Include images and videos wherever possible because they provide value to the content. They also improve user experience since most viewers prefer watching videos over reading.
The easiest way to optimize images is to use a special plugin or tool such as Jetpack. These optimization tools allow you to add alt tags, title tags, and descriptions.
And, don’t forget to make your content engaging using tools such as Canva.com. These design tools will keep people on your website for longer. It increases the quality of the content and boosting your rankings.
6. Use Schema Markup
Using schema markup allows Google to understand the structure of your data better. For example, adding alt tags to photos lets them display in image searches. Adding structured data like this makes it easier for crawlers to index your content.
Schema markup allows websites to display structured data. Such data includes prices, addresses, or phone numbers straight inside the HTML code. When done well, schema markup makes it easier for Google to understand your sitemap.
Also, Google wants to see that different URLs point to different locations on your site. When someone clicks on a link, they expect to land somewhere else.
If the URL changes, but nothing happens after clicking. Something may be off behind the scenes or something as innocent as a broken website.
7. Don’t Forget Your Metadata
Metadata is vital as it’s the first thing visitors see before clicking your link on Google Search. You want them to click on your links right away!
Make sure you’ve got an engaging description that’s relevant. But it also needs to be reflective of your business and brand.
And try to keep things short and sweet. Don’t go overboard, though.
Your metadata needs to remain relevant. That way, you can ensure you don’t create false clicks, aka “clickbait.”
8. Link Back to High Authority Websites
A high-authority website has been around longer than yours and carries more weight. By linking back to other websites, gives you credibility and increasing website traffic.
And, it works the other way too. If a high authority website links to yours, Google will see yours as a useful resource.
You can do the same with social media platforms. These allow people to share their opinions with others.
Take, for example, when someone shares something positive or negative about your brand. It shows up in their social feeds. Any linking in this way will benefit your search engine results positions (SERPs).
Further, these sites are also on Google’s index. In turn, this indexing can help boost rankings even further. So, don’t reuse them since you’ll want to avoid duplicate content.
Boosting SEO Rankings Requires Maintenace
SEO is not easy. There are many factors involved which need constant monitoring and maintenance. Yet, once you get started, you should be able to reap some benefits from boosting SEO rankings and you’ll be top of the SERP in no time!