Gone are the days when business owners hired individuals who used to draw customers’ attention by shouting the brand name. The modern marketing strategy has grown to the usage of display stands that includes a lot of information about the brand. If you are a business owner and don’t know much about the advantages of POS display stands in Australia, that is, point-of-sale displays, we are here to explain everything you must know. To grasp the knowledge about benefits, first, you should know –
What is a Point of Sale Display?
A specialised type of sales promotion known as a point-of-sale display (POS display) is mainly seen next to a checkout counter (the “point of sale”). They promote special events, such as seasonal or holiday specials, and bring customers’ attention to new products or special offers. Counter display units (CDU), display packs, end caps, mobiles, posters, and banners are examples of POS display stands in Australia. Accessible standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, and standees are further examples.
POS displays commonly comprise cardboard or foam board and a covering over a plastic or acrylic stand, designed to be easily interchangeable and disposable. They are covered with branding for the product they are trying to sell. It enables designers to make the most of colour and printing to create an eye-catching presentation. Some displays are non-disposable or fixed. These could have a refrigerator for drinks or ice cream and lighting to make the show more visible. Some are little more than a metal structure with a price displayed on the outside and no other external design. These displays are simpler to restock.
Advantages of POS Displays
Point-of-sale displays, often known as POS, have a lot of benefits in stores and can make customers and retailers love your brand. Point-of-sale displays boost brand recognition and retail sales. Here are five benefits of point-of-display stands:
1. Draw Customer’s Attention
In a store, customers typically go to every end searching for a particular item. No matter how beautiful or catchy the packaging is on its own, it frequently falls short of having an impact on a buyer without a bit of assistance. Your display comes into play here. Using more extensive media to sell your product, such as plastic modular displays or suspended shelf signs, enhances the likelihood that customers will recognise your brand and purchase from you.
2. Add to Your Packaging
Because of the POS display stand in Australia, your brand will be more visible and stand out in the store. They allow you extra room for branding and an opportunity to further inform customers about the exceptional value that your product delivers just before they make a purchase. POS displays can assist you with branding by providing extra product details or a unique offer that won’t fit your package.
3. Organise the Location of Products
Point-of-sale displays are frequently free-standing fixtures or shelf-end attachments. It allows a lot more choice to merchants as to where to place your product. Your product is no longer crammed into a nook or placed low on the shelf. Instead, it might look the best amid the shop’s busiest aisles or draw customers’ attention to the stand. Even if typical shelf space isn’t available, this is a terrific method to place your brand adjacent to any supplementary products.
4. Encourage Your Retailer to Merchandise Products
To ensure the items are merchandised appropriately at retail, brands frequently struggle. It gets constrained by the degree to which your merchant comprehends your brand and the amount of time and space they can allot to each of the numerous companies they must push. You can mention precisely how you want your brand advertised within the store by including a POS display stand in Australia with your goods, which will save you and your retailers a lot of hassle.
5. Being More Economical
It costs money to get your brand advertised on most media outlets. POS displays, like shelf and trade activations, are an inexpensive way to promote your business, much like it would be in a magazine or on a billboard. To make them fit perfectly in the store, you can use the same ads or messages or devise a custom solution. In addition, targeting a more pertinent demographic that can be affected immediately by your advertising is simpler.
Contact Professional POS Display Stand Manufacturer
A strategically placed POS display stand in Australia functions like a brilliant advertisement strategy. It is more likely to persuade the buyer to purchase the product. Customers are more likely to add something new to their basket if they are already making a transaction. Since most purchases are impulsive, especially in the food and beverage sector, efficient point-of-purchase displays and marketing might significantly impact your bottom line.
The marketing strategies have been raised, and among these, if you want to drive your sales, you should think about purchasing POS displays from the best POS display stand manufacturer.