Apple, faced with the challenge of surviving Steve Jobs

Apple faces the post-Jobs era as America’s second most valuable company.

By Fernando Mexía (EFE)

The death of Steve Jobs has orphaned the greatest of his creations, Apple. A company that he shaped according to his technological dreams and. That now faces the challenge of surviving the absence of its visionary leader.

Despite the shock of this loss. Apple faces the post jobs era as the second most valuable company in the US. From the tranquility of seeing how its profits double from year to year. And its products set the standard to follow in the sector.

Jobs’ hand is behind Macs, whose sales are healthy as PCs go flat; He came up with the most popular smartphone. The iPhone, and launched the lucrative tablet business with the iPad, the absolute king of the burgeoning market.

It was Jobs who thought of the iPod. When the world had begun to make its transition from the “walkman” and the “Discman” to portable mp3 music players.

The universe “i”

Beyond physical devices, key in this expansion of the “i” universe was the support of applications and services. Created under the iTunes audiovisual store.

The Recording Academy of the United States. The same one that awards the Grammy Awards, recognized in its message of condolence. That Steve Jobs had revolutionized the way of listening to music; While the US president, Barack Obama. Has assured from the Internet Twitter that the genius of Apple had transformed the way of working.

A legacy that seems unrepeatable and that could play against the technology company for years to come.

The comparative

From now on, anything that Apple produces will be irretrievably compared to the times of Steve Jobs. Who for many was more than a great executive. He was a guru who associated the image of his company with a philosophy of quality and design that attracted millions. Of adepts willing to buy anything with the symbol of the bitten apple.

A loyal following grew as Apple expanded its network of stores around the world and made its products cheaper by taking advantage of economies of scale and outsourcing its mass manufacturing to China.

Jobs also turned the launches of the Californian company into shows and knew how to manage the times well to generate expectations. He liked to keep an ace up his sleeve, the surprise factor, which he used to reveal when it seemed that there was nothing left to say and preceded with his usual “one more thing.”

In fact, Jobs has not said his last word in terms of products and it is expected that in the next two or three years Apple’s strategy will still be strongly associated with the plans of its creator whose disappearance this Wednesday was the result of a gradual deterioration of health that began when pancreatic cancer was detected.

Apple without Jobs

During this year, Apple gradually prepared for its life without Jobs, who had been on medical leave since January and finally resigned as CEO on August 24.

It was Jobs who advised as to his successor at the helm of the company Tim Cook, head of operations until then and now the head of Apple.

After his appointment, Cook was quick to affirm that the company “was not going to change”, although the stock exchanges had a different opinion and punished the transfer of powers with a 5% drop in the value of the company’s assets, the same as today They hardly resented the death of Jobs in the after-hours negotiations. We will have to see how the death is listed tomorrow on the Nasdaq market.

The first acid test for Cook and his team was the debut of the new iPhone, the iPhone 4S, which was unveiled last Tuesday without the appearance of Jobs and was warmly received by analysts who expected the unpredictable, that “more thing. “so typical of Steve Jobs.

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