Benefits of Using Interactive Video in Your Marketing & Sales Strategy

Entertaining your audience with video

Today, 85% of users watch videos each month, making video one of the most popular forms of content. Videos catch the viewer’s eye in a stream of static posts, boost SEO, and are easy to share across multiple platforms. Videos are easy for users to consume and keep people on your page for longer periods of time. And with 72% of customers saying they would prefer to learn about a product or service by way of video, it’s no surprise to hear 74% of marketers say video marketing is more effective at generating leads than static posts.

However, the average person’s attention span has dropped down to 8 seconds in the past few years, making it incredibly difficult to keep viewers engaged. What else can marketers and sales members do to engage their audience? Tap them on the shoulder? Have a conversation with them?

Using interactive video to further engage with your audience

Thanks to interactive videos, consumers can engage with a brand one-on-one and have an actual conversation based on their response. This new type of video gives the viewer the ability to interact with the content itself creating a user experience like no other.

Interactive video Cinema 8 is intelligent, dynamic, personalized, and perfect for optimizing any brand. 43% of consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view it.

Adding interactive elements to marketing and sales videos can drive engagement by prompting viewers with buttons, hotspots, questions, and forms to:

• Qualify leads: Increase engagement and segment your audience by asking questions and driving actions.
• Digitize the sales process:  Capture information and move contacts through the funnel based on their interests.
• Educate customers and prospects:  Use training videos and demos to drive higher engagement, deeper learning, and verification of completion and understanding.

Here’s an example:

Interactive video platforms

Cinema 8 is an interactive video platform that helps marketing and sales team members dramatically increase the impact and results of their content by adding levels of interactivity and personalization to their videos.

Drive actions:

• Overlay comments and images for context or additional information

• Provide resources such as diagrams or links to additional information