There are numerous blogs and articles on the web offering the best SEO practices, but far fewer specifically address the eCommerce website requirements.

Therefore, In this article, we’d like to give you a basic understanding of eCommerce SEO. It will be enough to help you get started, make sure you’re doing all 

You can opt for paid promotion to get traffic, but eCommerce SEO costs much less. Moreover, paid promotion options like ad blindness and ad blockers reduce the effectiveness of searches, so you’ll have to go for SEO regardless, the right practices that set you up for SEO success.

Let’s Get Started!

What is SEO for eCommerce?

SEO for eCommerce is the process of making your digital website more visible in the search engine result pages (SERPs). When people search for a particular product that you too have in your product listing, your aim should be to rank at the top to get more conversion rates.

Generally, SEO for eCommerce involves product listing optimization, product title, product description, metadata, internal and external link structure, and navigational formation for searches and user experience. Each product in your product listing should have a specific page mainly designed to magnetize traffic from search results.

However, it would be best if you did not forget other non-product-oriented pages on your eCommerce website, such as the following one:

  • Home Page
  • Contact Us Page
  • About Us Page
  • Blog
  • F.A.Q Page
  • Customer Care

Create a list of highly searched related keywords as well as for non-product-oriented pages. You can use specific tools that help make it easy to search for long keywords and find semantic keywords that perfectly fit with it.


Doing that all by yourself is a bit of a complicated process and does not guarantee 100% results. Thus to get things correctly done and assure results, we recommend outsourcing SEO marketing services to the company that holds experience.

Why does eCommerce SEO matter?

What do shoppers do when looking for a particular product or service? 

I know the answer.

Most of the time, they perform Google searches.

They look for all the available options, comparisons, specifications, prices, tips, and other information to make an informed decision.

In that case, if your eCommerce website doesn’t appear in the search engine results, you’ll lose access to interested customers. 

That means,

Your products are available in the digital space, but they are not findable.

This is the time you should look for eCommerce SEO.

eCommerce SEO opens the door to help you reach your target audience without opting for paid promotion. Once you get people to your eCommerce website through SEO, you can greet them with your unique and quality products, intriguing copy, and motivating calls to action.


eCommerce SEO deals with the first hurdle to win new customers: getting people to your site.

Development of an eCommerce SEO strategy

SEO for eCommerce is a complex process, mainly if your website is populated with hundreds of products. But you can speed up the process with a solid SEO strategy in hand or opt for eCommerce SEO marketing services.

Here is the strategy to help you better:

  1.  Pages Precedence

On which page you want to get more traffic? Prioritize them. Moreover, if you’re going to grab your customers’ attention on a particular product, optimize that first.

  1. Be Consistent and Managed

eCommerce SEO required you to meet specific requirements. Choosing best-fit keywords, product images, and titles, naming your product correctly, adding image attributes, and including related keywords. You need to be consistent and manage to do all so.

  1. Competitive Analysis

Design an SEO strategy that is distinctive and helps you outwit the competition. Analyze your competitors’ websites and check out where they put their SEO efforts. Now look for the ways to make yours better.

Best SEO Practices For Ecommerce

Let’s look at some of the best eCommerce SEO tips that you need to pay attention to. If you want shoppers to find your products easily in searches, you need a perfect SEO strategy to follow, and checking each point off your list will make your design much more effective.

  1. Choose the right keywords

Keywords matter a lot. Keyword stuffing in product titles and descriptions is unnecessary, but they should be present in the copy.

Mention your main keywords in your product title, product description, meta description, subheadlines, and alternate image attributes. The best tip is to add latent semantic index (LSI) keywords throughout the page. These are related keywords that help search engine daddy – ‘Google’ understand your page in context.

  1. Conduct competitive analysis

If you want to have research on optimization for your eCommerce website, then doing it on your competitors can be your best bet. Moreover, many competitors, working for years, already have the best SEO strategies in place, and from there, you can learn many of their secrets.

  1. Pay attention to homepage SEO

The eCommerce website homepage is where most businesses focus their SEO strategies, budget, time, and energy. The homepage is undoubtedly one of the top pages of your eCommerce website to optimize, and it is by no means the only one you should focus on. 

The other things that need to be optimized include the following:

  • Homepage Content
  • Homepage Meta Description
  • Homepage Title Tag

  1. Make your website architecture simple.

Website architecture plays a crucial role in search engine optimization. When you have hundreds of products of different categories, you need to have a different hierarchy of navigation, from your menu to products and then the categories listed under them.

Search engine bots will rank your pages based on the linking structure you follow – it should not be complicated.

The best trick is to make sure that your shopper can reach anywhere within three clicks. 

  1. Product page optimization

Product pages give life to your business, so you must spend energy optimizing them. Numerous eCommerce business owners put a little text about each product and add a single image or video. 


It would be best if you had a lot of information about your product so that search engines can find you.

Here is a list of things you need to work on:

  • Product Name
  • Product Title
  • Product Images
  • Product Videos
  • Customers Reviews
  • F.A.Qs

  1. Use responsive web design

Most people use mobile phones these days for shopping purposes. Your eCommerce website must have a responsive web design, leading to a better user experience and improved conversion rates.

You can check your website ranking using Google’s mobile-first index.

  1. Fast page load speed

Do you know?

The faster your pages load, the better you will get ranked by Google.

To do so, it is crucial to subtract all the unnecessary elements from your website. 

  1. Create backlinks

Backlinks are treated as ranking signals by Google to determine where your website pages belong in the search engine results. The more backlinks you have from the superior or considerable websites, the more it will impact your websites.

Building backlinks is quite a tricky task. Guest posting related to your niche on different websites in one easy-to-build link, but requires writing skills. 

If you outsource eCommerce SEO marketing services, an expert will email the owners of the website you’re interested in and offer them ideas for potential guest posts.

The Bottom Line

Many entrepreneurs wish to jump directly to the increasing conversion rate. That’s the right arm, but you’re skipping things behind.

You have to get traffic on your eCommerce website before you convert them on your deals. 

In conclusion, initiating with eCommerce SEO can set you up for success.

Here is the quick checklist for eCommerce SEO:

  • Choose the right keywords
  • Conduct competitive analysis
  • Pay attention to homepage SEO
  • Make your website architecture simple
  • Product page optimization
  • Use responsive web design
  • Fast page load speed
  • Create backlinks

If you pay attention to these steps, your eCommerce website will rank better in the search engine results and generate more sales.

Scarlett Watson

I am a professional writer and blogger. I’m researching and writing about innovation, webinars, Hybrid events technology, virtual events Platforms, and the latest digital marketing trends.

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