Boosting Your Amazon SEO Results With a Few Simple Tips

 Boosting Your Amazon SEO Results With a Few Simple Tips

Did you think SEO only applies to Google? Granted, Google is the largest search engine platform in the world. It sees the most traffic, queries, and users. The platform can help users find anything about internet packages to call spectrum for tech support. Therefore, it makes sense for business leaders like you to work on optimizing your website for Google. It helps your website product or landing pages rank higher for relevant transactional searches. In most cases, businesses aim for the top 3 to 5 spots on the first SERP. However, Google is not the only search engine and by no means is it the medium for sellers to attract buyers.

Tips to Improve Your Amazon SEO

Amazon is one of the largest e-commerce marketplaces in the world. Thanks to entering the market early on, and consistently improving its services, the company has become a giant in the industry. It remains an invaluable channel for businesses to sell their products to relevant audiences. Since Amazon has thousands of sellers, the platform has its own search engine to help buyers find what they need. As the saying goes among techies, the best place to hide a dead body is on the second page of a search engine. Users don’t like to spend too much time searching for products. This is exactly why you need to optimize your product pages for Amazon.

The principle is the same as in Google SEO. You want your Amazon product pages to rank higher on the platform based on relevant searches and keyword queries. Ideally, you want to land as close to the top of the Amazon SERP for every relevant query. And, like Google, Amazon has its own algorithm to rank product pages and deliver more relevant search results. The better you rank, the higher your chances of generating conversions. Conversely, the poorer your Amazon SEO, the lower your sales volumes on the platform. If you’re looking for areas to improve your Amazon SEO efforts, start with the ones below:

Include Relevant Keywords in Product Titles

Amazon’s algorithm gives a lot of importance to product titles. The most relevant product titles generally get better visibility on SERPs compared to similar products with generic names. This makes optimizing the product titles on your product mages your first priority. But how do you do this? Try incorporating the most relevant keywords to a product in its title. Your product title needs a lot of thought, and you should consider including the following optimizations:

  • Brand name in the title.
  • A brief but clear description of product use.
  • Include a key material or special ingredient.
  • Add the relevant product color in the title.
  • Use size and measurements.
  • Any quantities or weights, if applicable.

Include Main Keyword in Seller Name

You may not know this, but a well-crafted seller name on Amazon is a great way to boost your SEO results. Algorithms aim to improve the relevance of results and to do that they rely on keywords. Using the right keywords within your Amazon seller name could help you get more visibility for certain searches. You could try including the main keyword relevant to your product in your Amazon seller name. While this may not always work, you could potentially start ranking for searches that include the main keyword. The reasoning is that a search with the main keyword is relevant to anything that contains it. This includes your product title as well as the seller’s name.

Use the Right Amazon Backend Keywords

Amazon also uses a set of keywords that are typically not visible to regular users. Also known as backend keywords, these are used in a way similar to the meta tags you include for Google. In essence, they simply tell the algorithm what the page or product is about. With this information stored in the backend section, the Amazon algorithm can decide better if your product page is relevant to a search.

Amazon offers 5 backend keyword fields to every seller. Each comes with a character limit of 50. Amazon uses these fields to better index and categorizes your products. However, the algorithm will ignore any fields that go over the stated character limit.

Create Readable and Informative Product Descriptions

Finally, product descriptions are another key ranking factor as far as the Amazon algorithm is concerned. But they are also very important for a user to arrive at a buying decision. The product description on your product page should include all the information relevant to a potential buyer. But it should also be worded in a creatively persuasive way.

As a rule, include your most relevant and important keywords in the product description. But for better results, work on the quality of the product copy. Pay special attention to making the language easy to understand, informative, and natural sounding. Use any information that may resonate with potential buyers, such as the use of organic or ethically sourced raw materials or processes. Wherever possible, include information in bullet points. These are far easier to scan than a paragraph. Readable descriptions can often shorten the time it takes for a user to reach a buying decision.


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