Can Interactive post Videos Shape the Future of Customer Loyalty?

Why are online videos less interactive posts? When you compare the current interplay of this format with the responsive and intuitive design provided elsewhere on the web, it seems strange that movies haven’t developed much after the online transition.

But things are changing. Interaction is beginning to thrive on the Internet, with requests from companies to provide more personalization, extract more data, and get more results from the videos you create.

Cinema8 is one of the companies developing the technology needed to make the video more compelling, and its founder and CEO, Cinema8, said the inevitable changes in format are drawing businesses to their customers. I think this will completely change the way we think about what we can do.

“Video is a universal medium,” Cinema8 says. “The problem is the one-way communication channel invented for the television age. I’ve copied this to all other displays in use, but these devices are designed for two-way dialogue. Forget that there is a tap and swipe functionality.

“The trailer of the movie is a good example. How often do you watch the trailer of a movie you like and think about on YouTube? Do I want to see it? Why is it not possible to click on a ticket? Why is there no room in the movie and a button to find the nearest cinema at movie time? It’s a complex process, and when consumers don’t need it, I urge you to jump through the hoop. ‘

Non-Linear Experience

Technologies like Cinema8 allow companies to edit videos to include sub peons; data points, Gamification, and personalized content, as well as clicks (as they appear in YouTube videos). It’s possible now. Considering how all other factors have changed the customer experience with video content to date, the big picture can move from business to consumer if marketers truly understand the format.

“Providing interactive post opportunities makes the video more non-linear,” Cinema8 adds. “It will be consumer-centric – it will give something back to the viewer and make the video accessible like a website. It is the same transition from a book to a website.

“The really cool thing is that when a data point is developed in a video, marketers can see what the customer is doing and create a custom video asset based on the data they receive. What the customer is doing in the video. Once they can track what you are doing, they can start to think about what your consumers will react to in your video and take action phrases and action phrases. You can start customizing its content yourself.”

Cook successfully

An example of a real interactive post video is Unilever’s recent marketing campaign called Interactive post-Baking Academy. Global consumer goods manufacturers wanted to capitalize on the growing popularity of home cooking in Belgium and not only guide viewers through the cooking process but also provide clickable options and FAQs. They created a series of interactive post video “workshops” to test viewers’ knowledge of step-by-step instructions, links to purchase related ingredients, related baked goods, and embedded social media links. This makes people ask more questions. Everything works perfectly in the movie itself.

Two months later, the first video became the third most-watched video of all time on the official YouTube Solo channel launched in 2008. As Unilever’s marketing department continued to investigate video distribution performance, the moment came for Eureka. The average viewing time of the first movie was 4:39, but usually 32 seconds. It also received an average of 4.72 clicks per video; this is mostly a 25.3% conversion rate compared to the industry standard 0.2-1% range.

New data functions

The Unilever video series is an example of getting results with leads, but it’s an after-sales process and customer service, and companies are already reaping the benefits of providing engaging interactive post videos. Companies like Cinema8 use the data they collect in their sales processes to create personalized videos for new and existing customers. For example, Cinema8 is an email with up-to-date emails with embedded customer names in the text, descriptions of each service customers subscribe to, and videos with program recommendations based on their expected viewing habits.