Digital Marketing Agency vs. Social Media Marketing Agency : What is the Difference?     

There are so many best digital marketing agency in London.  Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

Social Media Marketing:

Social media marketing refers to the process of promoting a product or service and developing strong relationships with customers via various social media channels. The term “Social Media” refers to a platform that allows users to share their messages, stories, and images, audio, and so on with those who are connected to them. Forums, blogs, and social networks such as Facebook, Twitter, Google Plus, LinkedIn, YouTube, Instagram, and Pinterest are the primary social media channels.

There are two approaches to social media marketing. The first is free and involves making connections and increasing followers on social media by sharing valuable content, inviting consumer participation, and so on. The second method is paid advertising. For example, you may have seen sponsored ads on social media sites such as Facebook and Twitter.

Definition of Digital Marketing:

The term “digital marketing” refers to a type of marketing that uses electronic platforms, particularly the internet, to advertise a company’s goods, services, and brands.

Content marketing, content automation, search engine optimization, search engine marketing, e-commerce marketing, social media marketing, and email marketing are all internet-based methods of digital marketing. Non-internet marketing methods, on the other hand, include radio, television, SMS, MMS, and so on. There are so many best digital marketing agencies  in London 

The three aspects of digital marketing are as follows:

Online Marketing:

Websites, search ads, display ads or banner ads, email ads, and other forms of communication are all part of online marketing.

Social Media Marketing:

It is the practice of advertising products or services via forums, blogs, and social networking sites such as Facebook, Twitter, and YouTube.

  • Mobile Marketing:

Text messages, mobile applications, and advertisements are used in mobile marketing to increase traffic.

Key Distinctions between Social Media and Digital Marketing:

The following points elaborate on the distinctions between social media marketing and digital marketing:

  1. Social media marketing is a type of marketing that makes use of social media sites to increase traffic and customer engagement.
  2. The reach of social media marketing is limited to the boundaries of the social media sites, as is the reach of the internet.
  3. The marketer’s goal in social media marketing is to actively engage with the social media user.
  4. Digital marketing, on the other hand, focuses reaching the target audience through various channels such as TV, radio, mobile apps, email ads, search ads, and so on.
  5. When the speed of a product advertised on social media versus digital media is compared, social media clearly wins because the reach is faster.


To sum up, social media marketing is a subset of digital marketing. The best part about these two marketing techniques is that the marketer can easily track the impression via analytics such as a number of visits/views, engagements/clicks, daily time spent, and so on.


This is Yusra Behzad, I have experienced content writing , designing webpages, banners, ads, graphics, and animations. I am highly passionate about my craft. I have worked with a qualified team of the search engine optimizers (SEO) and provided them with good quality articles that would bring huge traffic to the website. I have also worked in a number of departments and developed the good content related to application and other forms.

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