You probably know that keeping up with digital transformation in the healthcare business can feel overwhelming.
Deciding which emerging technologies are worth investing in and getting your team on board with rapidly changing trends is often the most challenging part.
Adapting to the digital era requires a shift towards a flexible and risk-taking mindset. It means letting go of outdated business processes and accepting digital transformation for healthcare will yield significant outcomes.
Digital transformation in the healthcare industry has highly impacted pharmaceutical companies, clinics and hospitals too. Telemedicine, artificial intelligence (AI)-enabled medical devices, blockchain electronic health records are just a few concrete examples of digital transformation.
Healthcare businesses are completely reshaping their work processes from interacting with patients, managing overall data, making treatment decisions to sharing health outcomes with healthcare practitioners and patients. A lot of brands are focusing on healthcare digital marketing services to boost their online presence.
Innovation is the other name of digital transformation here. Healthcare businesses focus on streamlining physicians’ work, optimizing healthcare systems, improving patients’ experiences, reducing human errors, and mitigating additional costs through fantastic web and mobile technologies. Healthcare digital transformation can help you grow your business and help you stay competitive in the industry.
Unfortunately, only seven percent of healthcare and pharmaceutical industries can understand and adopt digital transformation strategies. It can be a good idea to diversify healthcare digital marketing efforts to gain the maximum advantages from your digital transformation campaigns. Choose the best avenues for healthcare digital marketing solutions to shore up the traffic and achieve the best ROI.
Despite that, the U.S. healthcare market is enormous, with the highest healthcare spending expected to reach $5.7 trillion by 2026. Still, you have time to get well-versed in digital technologies and implement them to bring efficiency to your healthcare business.
You first need to understand a comprehensive picture of the modern healthcare landscape and the importance of digital transformation in the healthcare industry.
Here is a better overview of the state of digital transformation in healthcare in 2021:
1. Rise of On-Demand Virtual Healthcare Treatment
When you think of “on-demand” virtual healthcare treatment, you think of customers who prefer healthcare solutions and services at their convenience, on their own time, and at their place.
The healthcare sector has been entering the era of digital innovation. As a patient, you seek virtually check-up and health diagnosis facilities because of any emergency and busy schedules. Telemedicine is one of the digital trends you are looking at.
Telemedicine is helpful these days to interact with healthcare professionals without visiting clinics or hospitals. Mobile and other smart gadgets are also playing a crucial role in this. Now you don’t have to take a long commute to meet any medical specialists. You can take your appointments using your phone applications and get the proper diagnosis through telehealth diagnosis facilities.
Healthcare professionals don’t have to visit their patients at home in any critical situation. Telemedicine is helpful to connect doctors with their patients effectively without any extra time and effort.
Companies like Practo, Docprime, Nomad health are working as online marketplace. They also help doctors to connect with their patients directly and offer all treatment and diagnosis facilities. These online treatment platforms have also made it easier for physicians to provide on-demand healthcare to clients in specific circumstances that match their requirements and time schedules.
2. Big Data Trends and Healthcare Services
Big data analytics is another reason for digital transformation in the healthcare sector. Big data analytics have been helpful for healthcare organizations to collect potential customers’ data through multiple mediums such as social media, online marketplaces, payment gateways, etc.
For the healthcare industry, big data can provide several benefits including:
Minimizing medication errors: Healthcare professionals can use big data analytics software, which is helpful for them to keep track of patients’ medical history, personal information, etc. Such software can flag any inconsistencies between a patient’s health and drug prescriptions and send an alert to both patients and doctors when there would be a potential risk of a medication error.
Facilitating Preventive Care: A high volume of people stepping into emergency rooms. They are recurring patients who require urgent care and treatment services due to medical emergencies. According to a recent survey, cases of emergency and regular patients have increased. You can account for up to 28% of visits. Big data analytics helps identify such patients and create preventive plans for doctors to handle such emergency cases.
3. Health Treatments with Virtual Reality
Ten years ago, telling people you could treat and diagnose their pain with a video conferencing device would have created many doubts and questions. But not now, Virtual reality is another factor of digital transformation in healthcare 2021. Its myriad of applications has been profoundly changing the way of diagnosis and treatment.
VR is a safer, more efficient and emerging factor that is being used not only to treat pain but everything that healthcare professionals do in their profession on a daily basis. From anxiety check-up to physical treatment and education, now everything is possible with the help of virtual reality technology.
And that is just a fraction of VR’s capabilities in the medical sector. Doctors and surgeons can use it to hone their skills and plan complicated surgeries. VR headsets are very popular these days. It motivates wearers to exercise effectively and helps children with autism to learn how to navigate the world.
The global augmented and virtual reality is projected to reach $5.1 billion by 2030. If you are planning to keep your business one step ahead of the rivals, start investing in the latest medical digital transformation techniques.
What’s Next for the Digital Transformation of Healthcare?
The digital transformation in healthcare has been becoming the key source to achieving digital healthcare objectives. Thanks to digital advancements and innovation, patients are getting better treatments with virtual reality tools, augmented medical devices, telemedicine facilities and many more.
On the other hand, streamlining workflows and maintaining patient records have become more effective for healthcare professionals with artificial intelligence-enabled systems. If healthcare organizations would understand the worth of adopting digital innovations and invest in such technologies, they would easily accelerate their business growth and lead their business one step ahead.
There is no doubt that digital transformation in the healthcare industry will drive change and shift the future of the healthcare industry. If you are looking for the best healthcare digital transformation strategy, you should hire the best professionals to grow your business and skyrocket your profits. 2020 and 2021 saw a jump in wearable technology in the medical and healthcare sector. So, it’s time to let go of outdated business processes and look for the best digital transformation in the healthcare industry to yield the biggest results.