There are many tips on how to run a successful residential cleaning business. If you’re not sure what advice to follow or which direction to take, check out these Residential Cleaning Business Do’s and Don’ts from our co-founder, Steve Hanson. He has over 30 years of experience running successful cleaning businesses and teaching others how to do the same.
Thesupercleaners Residential Services are best when it comes to provide faster services timely and professionally.
- DO’s a residential cleaning company
- DO: Nonstop Market
You’re signing new contracts left and right, your teams are so busy you need to hire more help, and everything in your business is running smoothly. In this scenario, it’s tempting to cut back on marketing expenses, but that would be a mistake.
Ongoing marketing, even when business is booming, will keep your wallet full. It’s the best way to avoid the cycle of feast and famine that many residential cleaning companies experience.
DO: continue networking
Just like marketing, networking should be a priority no matter how well (or poorly) your business is performing. In many ways, success in business is not about who you know, but who knows you. Networking is the best way to get your name out there in your community.
Don’t attend events just to sit alone in the corner. Introduce yourself to others, ask about their business, and give your elevator pitch . If you’re too shy to work in a room, consider appointing another, more outgoing team member to act as your manager at these events. 10 Lines on Mobile Phone
DO: accept requests
He has worked hard to build a strong team and finally feels safe to stop looking for new cleaners. In fact, it’s smart to continue accepting new applicants and keep the good ones on file.
If you never stop marketing and networking, there will come a time when you need to expand your team to handle all the houses you add to your client list. Having a pool of quality candidates at your disposal can prevent you and your employees from overworking yourself, or settling for subpar employees
DO: hire floats
Employees taking last-minute time off for illness, family emergencies, jury duty, or “mental health” days are inevitable and frustrating. Someone has to step in to cover their responsibilities, and when staffing is tight, that person is likely to be a manager or owner. The only way to prevent this situation is to prepare for it.
Even if your team is small, consider adding a few part-time members who serve as floats or “on call” to help out as needed. When a regular employee calls, these workers can step in without missing a beat, so you’re forced to drop everything to pick up the slack.
DO: Cluster Service Areas
Whenever you identify a desirable neighborhood, perhaps based on prices or home style, work hard to land several contracts in that area. Focus your efforts, including referral marketing, until you get a group of customers.
Having multiple homes in a small geographic area reduces travel time, allowing your team to complete more work in less time. Time is money, so using this bundled approach to sales is an easy way to increase profits.
The residential cleaning company DOES NOT DO
DON’T: Discount Services
Too often, cleaning companies offer temporary price cuts to win over new customers. Unfortunately, this tactic tends to attract price shoppers who will flee as soon as your discount expires. This turnover makes it nearly impossible to make up for lost earnings on these jobs.
While it’s a bad idea to use discounts as a routine part of your business, it can come in handy for infrequent promotions. A special discount just for a holiday, like Valentine’s Day or Mother’s Day, can generate new leads that become long-term customers. The key is to use discounts as an exception, not an expectation.
DON’T: Mix commercial and residential
If you have both residential and commercial cleaning operations or hope to expand into the commercial sector, watch out for overlaps. Sending cleaning crews from your home to an office building is likely to cost you money.
The typical residential cleaner averages 700 square feet per hour, due in large part to their attention to detail. That’s fine for cleaning a home, but too slow for a large commercial space (the typical commercial cleaner averages 3,500 square feet per hour or more). Unless you value work correctly or train your teams, your bottom line will suffer.
DON’T: Have a production rate
Residential cleaning companies find it difficult to expand into the commercial sector. They tend to be priced off the market, even on small accounts, because their production rates are so much slower than the average commercial cleaner.
Do not use residential production rates to price commercial accounts. If you want to be competitive, price these jobs based on past fastest trading averages. That’s why you need a dedicated business team, or specially trained crews, who can deliver faster results.
DON’T: Customize work for each client
Providing your customers with personalized attention is an important part of quality delivery service. But that doesn’t mean you have to customize the scope of work for each of them. Doing so creates a management nightmare. Team members must carefully study the worksheet in each home, and the chances of missing details and hearing customer complaints about them are increased.
Whenever possible, follow a standardized list of cleaning tasks. This streamlined approach allows team members to memorize and efficiently execute their work without errors. Limit customization to expensive jobs where customization gives you a competitive advantage and when the price allows you to deliver on the promise without losing profit.
Remember, there is no single path to success as a residential cleaner. These dos and don’ts are based on decades of experience and represent best practices, but there are exceptions to every rule. Through trial and error, you will learn how to deliver the most efficient and effective services possible, to maximize your time and profits.