Personalization gives us the sense that some technology loves us for who we are by automatically adjusting web pages and the related messaging to the people seeing them. The personalized web era is here to stay. Customers want to be treated as unique, complex people, not just as another IP address or a faceless, button-pressing machine.
Using eCommerce product customization software to better suit customers’ preferences and needs, companies can alter the customer experience of shopping. End user Customization of products is fantastic. It allows users to express themselves, participate in the creative process, and differentiate themselves from mass-produced commodities. It gives users more sentimental value, which results in higher conversion rates for owners of e-commerce businesses. The best method is product customization software or a custom ecommerce product builder.
Advantages of using eCommerce product customization software:
Increase brand loyalty:
When buyers think about a product in your specialty arsenal, they first think of your brand, products, and services—you’re their go-to retailer. Brand loyalty results in more favorable online evaluations and referrals from other consumers.
Directing delivery expectations:
Since customized items aren’t taken directly from the warehouse, their production and shipping times can be extended.
Make decisions based on data:
There are several ways for sellers to get information on their clients. Customization software is a powerful feature for getting user data about how buyers directly engage with your products. Free tools like Google Analytics may give sellers insights into how users behave on their sites. The process of customer customization is something that sellers may observe patterns and trends.
This one is simple: the likelihood of a consumer returning a product significantly decreases if they can modify it to precisely meet their preferences and needs. Returns have detrimental side effects, including higher storage and transport costs, repeat business and brand loyalty decline, lower-rated evaluations, and fewer referrals.
In the past, e-commerce nice-to-haves included customization tools like 3D product configurators and augmented reality. Two causes have altered this. First, the shift to internet purchasing accelerated when more brick-and-mortar retailers collapsed in 2020 and maybe continued to close. Second, consumers shift away from mass-produced, off-the-shelf items and toward customization and personalization.
Your business will remain relevant and competitive if you can adapt to these two changes in customer behavior and expectations. The question is straightforward: why would a customer choose to do business with a competitor if your company offers them the ability to modify a product so that it perfectly suits their needs?
Increasing net promoter score (NPS):
According to a survey by the international management consulting firm Bain, companies that employ product customization software saw a 50% increase in net promoter scores (NPS). NPS can gauge customer satisfaction with a product or service and the possibility that they will refer your company to others.
Target Millenials- Best segment that prefers online shopping
Millennials are a market generation with three characteristics that make them profitable: digital capabilities, purchasing power, and a demand for unique, one-of-a-kind products.
Millennials shop online: 40% of male millennials and 33% of female millennials said they would buy anything online given the opportunity.
However, they have distinct preferences that their baby boomer parents do not share.
Engaging experiences, personal freedom, and a desire to co-create rather than consume are what millennials are attracted to. All these points are covered by allowing your millennial customers to personalize their items.
Reduce your reliance on outside vendors:
So many shops rely on independent sellers to market their goods and services, paying them a percentage of sales in exchange. Integrating product customization software on your company’s website may encourage customers to buy from your store directly and boost your profit margins.
Additionally, while a visitor is on your website, there are opportunities to promote upsells and add-ons and take advantage of additional conversion opportunities like joining your mailing list.
Increase SEO Performance:
Enhancing search engine optimization is a side benefit of users using customization software on your website (SEO). Users have attracted by-product configurators as they experiment with various customizations and product setups.
It results in a longer time spent on the website and a lower bounce rate, the percentage of users that depart, or “bounce,” during a particular website session. Time on site and bounce are the second and fourth most important signs that Google uses to decide where to rank your website in search results. Put another way, customization software improves your Google search ranking.
More sales are the major outcome of customization software’s good effects on user experience. When product customization is available, e-commerce conversion rates dramatically rise, sometimes by over 50%. This translates into more items in customers’ shopping carts and greater sales for B2C vendors.
For B2B companies, this translates into processing more orders and quotes without needing to hire more people. It means less reliance on sales representatives to develop bids, negotiate, and finalize transactions.