ROI – Return On Investment is always the purpose, no matter which niche, effort, or business it relates to. That is, if you spend your dollars on developing a website, you will surely expect the leads and orders for your business. Likewise, if you hook up with SEO services, you want robust visibility and high rankings in return. The same is the case with emails, social media, and other digital channels. So today, we are going to compare two of these channels, Email Marketing vs SEO, and discuss their ROI productivity.
Email marketing has been in practice for a very long time. You can draw the leads, nurture them, and convert them into your customers. This utility, thus, has let it be added into the category of a winning digital marketing tactic.
You definitely need to know that email users are approximate around 4 billion (daily), and almost 99% of them seem to check their inbox every morning. For instance, if you turn these numbers or even a tiny percent on your side, you can imagine the visibility your business and emails will get. This increased visibility helps you secure leads and conversions.
Again let suppose you are directing a promotional deal, discount offers, or launch a new product, and these users, while checking their inbox, click and read your email. Also, if at that very moment, they decide to add it into the cart or purchase right away – this will be the best ROI ever.
Following these benefits, purchasing an email marketing server and directing compelling emails is in fashion. You can even incorporate a tracking solution or software to be aware of the outcomes.
Let’s move forward to the second term in question, Email Marketing vs SEO.
SEO does not need any introduction. You might already be familiar with On-page (keywords, content), periodic SEO-optimized content posting, off-page (building links), and technical overhauling. All results in improving the organic search rankings and business visibility.
Many people anticipate SEO works only for the visibility on the search engines and driving traffic to the website. However, it is more than that. SEO is an optimal solution to insert an incredible experience into the website and generate leads and revenue.
In addition, it will add credibility and authoritativeness to your website and online business in the internet market – a favorable ROI.
Remember, SEO is a long-term strategy, so you need to be patient with the results. However, when it draws the result, the effects themselves are long-termed.
So if you keep yourself updated with the latest trends, ranking, and algorithmic changes, and audience behavior, you can enhance your SEO ROI. In addition, plenty of tools like SEO analyzer are here to keep an eye on what is going on in your SEO perspective.
Although the above discussion explicitly indicates the Email Marketing and SEO usefulness for the online business. Still, we will state some facts and figures for the interest of comparison.
Email Marketing vs SEO
Performance: We have already mentioned that SEO takes time to produce results, but it does produce excellent traffic, leads, and conversions. Besides, you can enjoy these results for a very long term. On the other hand, Email Marketing is a viable way to produce quick and more targeted upshots like traffic. However, it has short-term results; that is, whenever you stop availing it off, gradually, or sometimes instantly, the results get lessened and fade away. So you have to do the email marketing on a periodic basis.
Price: Email marketing is the cheapest among all marketing solutions. You need not spend on an external source like enveloping, posting, etc. However, you can automate the process using software (paid) to spare up free time and keep rolling the emails. Also, depending on your resources, you can even opt for an email marketing server and practice extensive email marketing. On the opposite side, SEO can be free or paid. Individuals can access many free tools if they can handle the SEO strategies, also, in-house content generation, link building, and other optimization. However, to get pleasing results and a competitive edge over the rest, paying and hiring the experts can be expensive too.
Email Marketing vs SEO: What to wield for your business?
Businesses have different preferences following the digital channels they want to avail of. Some think and prefer that SEO alone is enough to hoist up the customer base. While others think they can turn the leads and subscribers into customers with sole email marketing. Also, sometimes it’s just about the budget, and the businesses don’t want to hit their bank.
If asking for our opinion, we will recommend leveraging the email marketing services and SEO in a combination. On hiring the SEO and marketing services, you will be paying a handsome amount to the specialist. You should not leave the money on the table for them only; instead, get ready to put the money back into your pocket too. Email Marketing and SEO together can make it happen for you. So:
Instead of Email Marketing vs SEO – Think of Email Marketing + SEO!
It goes without saying that you can’t guarantee that all the subscribers in the email list will be qualified audiences. Many of them might be the uninterested and impassive people that accidentally have signed up with you. Also, many of them can be interested in free downloads only. Thus, even if you have thousands of people on your list, it will not do any good to you.
So we can say that the ROI of email marketing will depend on the type of list you have. So what you need to do now is to incorporate SEO in your emails, boost the engagement level and personalize the content. Also, add the call-to-actions (CTAs) and give a casual touch to the content like emoji, animation, images, etc. It will help you create an email list full of subscribers that are loyal to you, keen to listen to you, and buy your products.
In short, enhance the effectiveness of content that you will send in the emails and keep your subscribers happy. Using this way, you can not only strengthen your existing subscribers but also draw new subscribers.
No need to worry over the budget!
Even the businesses that are tight on a budget can hook up affordable email marketing services. Or else, if they have some know-how, they can grab a reasonable-priced email marketing server and start connecting with the users themselves. Also, when it concerns SEO, you can find a cost-effective SEO company. However, if you can’t find one, you can make use of the online free tools for keywords to content in your favor.
For instance, Google Analytics, SEO Analyzer, etc.
With the assistance of SEO Analyzer, you can learn what are the trending sections on your site and what needs to be eradicated. In addition, you can use real-time data to overhaul your site’s performance in terms of content, eventually become more useable and attract more traffic.
Both SEO and email marketing have distinct features and unique advantages. However, which one brings more ROI is in talks. So the answer to this controversial question, “Email Marketing vs SEO,” is that both channels are efficient in driving the ROI, so we can’t prioritize any single one. Nonetheless, the businesses looking forward to having a skyrocketed ROI can use their combination. That is, starting with SEO (to give the website a makeover) and adding email marketing to bring in more relevant traffic and serve them.
Now you are to decide how to level up the ROI of your efforts and heighten your business efficiency.