Four Aspects of a Mail That Affect Sales Conversions

Technology continues to change the way people communicate. Up until modern times, people wrote letters to contact their friends. Then came the internet that popularised the concept of electronic mails. In the early 2000s, everyone talked about this new technology of sending messages over the internet. But twenty years later, things have changed a lot with the arrival of instant messengers and chatbots. However, the email is still here, although reserved for formal communications typically.

Since clients expect professionality, businesses run campaigns to show their expertise and target interested people. But there is too much competition today, and every brand regularly sends emails to customers. If you focus on improving your email writing skills, you will find ways to stand out from the rest. You can draw attention and generate more sales for your company. Here are a few areas that affect your sales conversions.

Greetings:

The person who opens your mail could be a stranger to you. Even with a person known to you, greetings create a positive impression and encourage them to read further. If your recipient finds your mail without a greeting, they may think you lack courtesy. So, work on polishing your email writing skills to write warm greetings.

Whenever you greet someone in your mails, always use their names. Including these names makes the conversation more personal and increases the chances of a sale happening. Moreover, there are two kinds of greetings: formal and friendly greetings. You should find who your recipient is and choose one accordingly.

The most common greetings include Hey, Hi, and Dear. Using Dear+ Name is the most common greeting, and it is more suitable for formal conversations. You can also use Hello and Hi with the reader’s name to have a constructive chat. If you don’t know the person’s name, say “Hi there” to address someone without sounding rude. 

The Subject Line:

The subject line does what a headline in a newspaper article does. So, devote much time and attention to the subject line as you work on your email writing skills. People only choose to read something if the headline invites them with content that affects them personally. So, your subject line should carefully summarise what you will say in the body. It should be direct, inviting, and relevant to the topic. The subject line should be between 5 and 10 words. Longer or shorter headlines will drive away people from opening your mail.

The subject line should be natural and more human. The reader should not feel like having a conversation with an AI bot. So, it is necessary to personalize your subject lines.

Personalizing greetings with your name is one aspect of successful mail. The other element is personalizing your subject line by saying what your reader will get. It should highlight the benefit they will receive and how your offer will positively affect them.

Clear Call for Action:

Emails work the same way as landing pages. The recipients of your email should be clear about their following actions. The person reading your email could be tired or just busy, so they cannot read and digest your mail word by word. If you have a clear call for action in the concluding paragraph, it will help you get more customers. As customers get more clarity about what you expect them to do, you will drive more engagement.

Keep the call for action in one or two sentences. The sentence should be short and use simple words. Use action words as much as possible to encourage people to choose the desired course of action.

You should use the dates and numbers in your call for action. Bold and italicized words help you highlight important details. If you want your reader to take multiple courses of action, break it down into steps. Bullet points will help you convey your point clearly and concisely. Finally, you should be clear about “who” should take action and “what” action they should take.

Say What is Necessary:

People receive tens or hundreds of emails every day. They will have neither the time nor the motivation to read every mail. So, it is essential to avoid all clutter and filler words. You should communicate the crucial information you have in the very first paragraph.

You have no option to delete sent mails after a few seconds. So, be careful with the information you share. Avoid sharing sensitive and personal information. If you need to share sensitive information, get around on a call or meet in person. When you have only the necessary words in the mail, you can bet that the recipient understands what you tried to say.