How Can Custom Candle Packaging Help Flourish Your Small Business?

 How Can Custom Candle Packaging Help Flourish Your Small Business?

Candles are broadly used in almost every household, making them a perfect gift for practically everybody. Candles light up the dark and add a feel to any room, but before consumers unpack their new candles, they must be triggered to purchase your brand’s candles. 

With custom candle packaging for your company, you can set yourself apart from the challenging competition and communicate your vision to your consumers. 

As with any other wholesale product packaging, you need to ensure that your custom candle packaging appeal to your customers. Without attractive packaging, you will find it puzzling to attract new customers, even if those who have tried your product will return. 

You want your 2 piece candle boxes to be appealing enough that a potential customer selects your candles over the others on the shelves, and these top tips can help.

The Following Tips for Custom Candle Packaging!

  1. Focus On Attractive Colors for Your Custom Candle Boxes

When we say that it’s wise to focus on eye-catching colors, we mean to say that you have to emphasize gorgeous colors to your customers. 

By knowing your purchaser, you can generate custom candle boxes to attract them to your brand. Secondly, it’s worth looking that what individuals have when they see specific colors.

For instance, blue represents trust and power, and yellow represents warmth and cheerfulness. By looking into color psychology and using this to your significant advantage, you can create attractive custom candle packaging boxes that fit your target group. 

Try to keep the base color bright but play with appealing colors when it comes to details on the custom packaging box.

  1. Go Green with Eco-Friendly Kraft for Your Luxury Candle Boxes

When you’re marketing a natural product like candles, aiming for eco-friendly and sustainable results for your packaging is significant. As the world gets more complex with climate change and cleaning up our massive oceans, it is wise to opt for luxury candle boxes that minimize the ecological footprint of your business company.

“Reduce, Recycle, Reuse.”

As customers are becoming more ecologically conscious and curious about your product’s influence on the environment. It is becoming more vital to be transparent and make the correct choices. Go Green with Eco-friendly Kraft paper for your custom candle packaging. Kraft paper is eco-friendly, compostable, and made of renewable means.

By selecting eco-friendly packaging, you will pay for a healthier planet. And your consumers will most likely turn into fans because of your wholesale eco-friendly packaging. Eco-friendly packaging also benefits when you are looking to broaden your target group.

  1. Use Color to Your Advantage


“What a Deep and Mysterious Language, the Language of Dreams.”

When generating your wholesale candle boxes, take advantage of all the color selections accessible to you. Everyone links something with colors, and that association can support you drive better sales. 

Some consumers will associate pastel shadows with the spring, getting them through the cold winter months. For the most pleasing results, go colorful, but pick for neutrals. 

This way, the theme colors of your custom packaging can work with a variety of decors, making them more reusable.

  1. Consider Reuse

Some wholesale product packaging simply lends itself to reuse more than others, and custom candle packaging is in that category. If you style your candle packaging box attractive, consumers will choose your product for the candle itself and the unique packaging. 

They might use the custom box in the future as a gift box for somewhat small; use it to store odds and ends, like pins or hair ties; or just use it for beautification. When generating an appealing candle box, your goal is reuse, no matter how the purchaser chooses to do this.

  1. Remember Minimalism

Another key to making your retail packaging reusable and visually attractive is sticking to minimalism. If your goal is to entice as many customers as possible, minimalism will allow you to produce a design that works for everyone regardless of their flavors. 

While some colors are perfect, don’t go crazy. If you really need to see how your customer base reacts to a more colorful custom candle box. Consider doing it as a limited-edition version with a small packaging run. If it goes well, you can consistently offer numerous types of packaging. Depending on the candle scent or shape to charm to a broader base.

  1. Add Details, Like Ribbons

“Make your customer the hero of your stories.” But how to? 

The only answer is to give the customers as much importance they deserve!

Although the 2 piece candle boxes are the essential part of the packaging, it isn’t the only component. If you need to make it stand out more, consider adding colorful ribbons or other additional ornamental designs. This is mainly useful during the holiday season, as it encourages individuals to give their candles as presents. 

At the same time, including colorful ribbons makes a purchaser feel like they are really treating themselves if they purchase the candle for their own use; everyone loves feeling pampered, so this will increase sales.

  1. Think Of Your Image

To improve the appeal of your custom candle packaging. Take some extra time to think about the image you hope to deliver. 

If you need your candles to feel artisanal and personalized, consider wholesale packaging with hand-drawn or handwritten elements (or those that seem to be handwritten). 

If your primary goal is a luxury, high-end candle, keep the custom packaging simple and sophisticated with classic shades like black, white, silver, and gold. Your candle’s appeal will be undeniable as long as you stick to your business image and show some imagination.

Related post