How Instagram Algorithm Works ?

Since Instagram becomes the most useable social media platform, Smart people use it for grow their business and makes a smart money from it. They use it for advertisement and selling their products by helping their followers family. A man who have a large number Instagram family means that he will be successful businessmen. If you are Instagram user and you also use it for business promoting then you should have a large number of followers. You can gain also buy Instagram followers for grow your intsa-family.

Since then, several factors have been taken into account when making the posts available in the feed, the sequence of Stories and the content of each user’s Explore tab. Check out what they are in this post!

What is Instagram Algorithm

Instagram’s algorithm is a set of criteria and calculations that are automatically performed to determine which posts should appear for each user and in what order.

The aim of the social network is to make users enjoy the most of their time on the platform, with a personalized feed, focused on the much desired user experience.

Recently, the social network itself released numerous data that are analyzed to define what is, in fact, relevant for each user to appear divided by categories:

Feed e Stories;

To explore;


How Instagram Algorithm for Feed and Stories Works

Using artificial intelligence, Instagram identified that users prefer to see content from friends, family and people close to them in Feed and Stories.

From there, the platform ranked the order of content for these two channels prioritizing recent posts shared by people the user follows.

After showing the posts of the closest people, the algorithm analyzes a series of “signs” to identify the content that will be presented in the sequence. See what they are!

1. Post information

Instagram considers the post’s popularity (likes, comments, saves, etc) and other information about the content. Such as when it was posted and how long it is (in the case of videos) and its location.

2. Information about the person who posted on Instagram

The criterion evaluated here is the importance of that person to the user. To identify how interesting a profile can be for the user? The social network assesses the amount of interaction with the profile in recent weeks.

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3. User activity

In activities, Instagram detects the user’s main interests to prioritize the type of content that will be shown first. This analysis is based on some signals such as user interaction with certain publications, how many posts were liked, etc. SuperViral.CA can also helps you to increase your Instagram Followers.

4. The history of interaction with another Instagram profile

To understand how interested the user is in a given profile, the algorithm analyzes whether the two parties comment on each other’s posts.

After identifying these signals, the algorithm makes a series of predictions about the probability of user interaction with publication in different ways. In Feed, for example, the interactions evaluated are comments, likes, saved and taps on the profile photo.

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Explore How Instagram Algorithm Works

The purpose of the Explore function on Instagram is to provide new content for the user. Therefore, the functioning of the algorithm follows the same line of reasoning to find content that pleases the user and make new publications available.

In this way, the types of content that the user liked, saved or commented on in previous moments and what is common between them are analyzed.

See the full criteria analyzed by the algorithm to make content available on the Explore tab!

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1. Post information

 The algorithm evaluates how popular a post appears to be. For this, some factors are considered, such as how many and how quickly people are liking, commenting, sharing and saving a publication.

👉 These factors carry more weight to show a post in Explore than in Feed or Stories.

2. The history of interaction with the person who posted On Instagram

Unlike what happens in Feed and Stories, in Explore, the algorithm shares posts from profiles that the user does not know, but who have already interacted with similar posts.

3. Your activity

Posts that the user liked, saved or commented on in the past, in the Explore tab, are factors considered by the algorithm to show similar new content.

4. Information about the person who posted

Instagram considers how many times users have interacted with that account shown in Explore over the past few weeks, to help find interesting content based on the interaction of a wide variety of people.

A curiosity about Instagram’s Recommendations Guidelines is that unlike what happens in Feed, sensitive or offensive content can be restricted or hidden in Explore.

If you see something offensive on Explore coming from someone you’ve never heard of, it’s a different situation.”

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Must read: How To Expand Your Business?

How Instagram’s Algorithm for Reels Works

With that in mind, the algorithm uses a process very similar to Explore to determine the order of content based on what the robots think is interesting for each user.

Check the signals analyzed by the algorithm to determine the contents of the Reels.

1. User activity

The algorithm analyzes items such as Reels that the user has recently liked, commented on, and interacted with. These factors help you understand what content might be relevant to each user.

2. The history of interaction with the person who posted

Just like in Explore, it can happen that a video appears to the user that was made by someone he has never heard of, but who has interacted with similar content.

3. Information about Reels

Instagram considers content information such as the audio track, video comprehension based on pixels and full frames, and overall video popularity.

4. Information about the person who posted

Here are analyzed the information of the profile that made the publication, popularity data are crucial in this choice to increase the chances of finding a video that the user likes and that is hot at the moment.

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Tips for using Instagram’s algorithm to your advantage

Ufa! We’ve already explained everything about how the Instagram algorithm works in Feed, Stories, Explore and Reels, now let’s get to the practical part. Check out our tips for getting around the algorithm and making sure your posts appear to more people!

Make relevant publications

A greater number of posts does not necessarily mean a greater chance of appearing. After all, a new publication interferes with the reach of the previous one – unless it is really having a huge success!

Content quality does count – and a lot, okay? There is little point in making a bunch of random posts if they are not, in fact, interesting to your audience.

A golden tip, for a Business profile , is to analyze the publications’ statistics and check which types of content generate the best results. Read into account variables such as:

subject covered;


time of publication;

language used etc.

All this compared to the amount of interactions received!

👉For more information, see how to switch to a business profile on Instagram and the benefits of doing so.

post at the right times

As we said, when using a business profile, it is possible to extract information about the best days and times to publish. Those times when followers are most active on the platform.

This is very important, because Instagram’s algorithm likes posts that get engagement right within the first few minutes of posting .

Have a good quick response rate

Complementing the tip above… When you respond to comments that are still recent, you generate more engagement for your post indirectly. Thus, Instagram’s algorithm understands that that post is being relevant in a short time. Great, right?

It also helps to build rapport with the public, which is great for online reputation.

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