How Should You Redesign Your Website?

 How Should You Redesign Your Website?

Find Out How To Redesign Your Website & The 4 Tips For Doing It Successfully

Redesigning a website is not easy. You need to budget for your redesign, find a web design agency, and plan for your launch. Not to mention, you need to get support from company leaders to start redesigning your existing site.

This article will provide you with all the necessary information. You can find out if your site really needs a redesign, and how to manage and launch a redesign project without headaches. Read on to start redesigning your website!

A) Should I redesign my website?

In most cases, your site will benefit from a redesign if it has one or more of the following:

  1. Unresponsive layout : Does not display properly on all devices such as phones.
  2. Old or outdated design: Decreases a user’s confidence in your site, brand, and offerings.
  3. Repeated User Complaints : Users are annoyed by your website design.
  4. Low conversions or sales: It directly harms the results of your company.

Your business may also think about redesigning your website when bounce rates or load times increase.

It is essential to mention that these factors ​​do not always require a redesign. Your website may just need some minor fixes or page speed optimizations to improve its load time. The same applies to your bounce rates.

If you’re not sure if your business website needs a redesign, you can always talk to a full-service agency.

For example, they may look at your site and determine that optimizing for speed, rather than redesigning your website, would provide the most benefit. Or, they can evaluate your page content and optimize it for search, which helps lower your bounce rates.

This proactive approach helps your business get a complete picture of your site and how to improve it.

B) 5 easy steps to redesign a website

Like many businesses, you’re probably wondering, “How do I redesign my site?” It’s a challenging task, especially when you’re collaborating with multiple departments in your company, as well as coordinating with a web design agency.

However, if you follow these five steps, you can make a site redesign easy:

1. Choose a web design company that has mastered communication

In most cases, your business will hire a web design agency to update your website.

Selecting your agency is one of the most critical steps in a website redesign. If you pick the wrong one, you could end up with a site you can’t use or a launch date that you miss by weeks or even months.

Do your research before signing with an agency, such as:

  1. Read their reviews and testimonials.
  2. Browse through their portfolio.
  3. Chat with their team.

If you decide to redesign your website in-house, it’s essential for your business to make sure your web design team can do it. In some cases, your company may have the skills and resources, but your designers don’t have the time to meet your deadline.

Choose the finest solution for your company, but make sure it fits your objectives.

2. Compile a swipe file to display what you want

When redesigning an existing website, it’s also helpful to create a “swipe file” or a file that includes a list of sites your business likes.

This file serves as a useful reference for designers, so it’s worth creating one. You can focus on websites within or outside your industry. But it’s helpful to pull out a few sites from your industry.

3. Evaluate your competition online

In addition to creating a swipe file, your business should also spend some time on competitor sites. A web design analysis of the competitors can help your in-house web design team or web design agency create a design that also takes advantage of your competitor’s weaknesses.

For example, your agency or team may find that a major competitor’s site, while well-designed, loads slowly.

You can then prioritize speed and design in your redesign, which can help you deliver the best possible user experience. It can also help your company’s efforts in search engine optimization (SEO).

4. Use wireframes to streamline design work

For best results when redesigning an existing website, use wireframes. A wireframe is a visual representation of your redesign for your company and team.

While it doesn’t offer the full product, it does offer an accurate idea of ​​how your upgraded site will look and function, without the time-consuming website design and development process.

Plus, it’s quick and painless for your business decision-makers and team members to provide feedback on a wireframe.

5. Test your site for a perfect launch

Publishing your new and updated website is exciting. However, it’s not something your business wants to rush into, especially if you’re receiving a significant amount of traffic. Instead, you want to set aside time before launch to test your site and its different features.

For example, some must-try features include:

  1. Contact forms
  2. Buttons
  3. Main navigation links
  4. Responsive Design

You also want to check for broken links which can result in a poor user experience.

If your initial design featured placeholder text, it’s also essential to review it and make sure it no longer exists. These proactive steps can help your business launch your website smoothly and without headaches.

C) 4 trusted tips for a better experience when redesigning a website

When it comes to how to redesign a site, you can follow a step-by-step process to update and relaunch your website. However, your team can make the most of that process by incorporating some of these four tips into your strategy:

1. Contact your design team

Communication is a fundamental part of any project. However, it is essential in web design, especially when working with an agency.

You want to clearly communicate your wants, needs, and expectations to your external design team, and they will obviously want to do the same thing.

2. Include SEO in your redesign

Unfortunately, many website redesigns neglect SEO, which is critical to your online and financial success.

Forgetting to include SEO in your redesign can have disastrous effects on your new website. It can further devastate your traffic, conversions, and sales.

Not to mention, you can provide your competitors with even greater access to your target audience.

This is why it is vital that your business includes SEO when redesigning your website.

3. Set goals for your site redesign

To get the best results from redesigning your site, your company should also set goals.
What do you want to achieve with your redesign, for example? Do you want to increase your traffic, your conversions, and your sales? Or are you looking to modernize your site to match and compete with your competitors?

Outline your goals before starting your web design project, either in-house or with an agency.

4. Reassess your buyer or target buyer

Depending on how old your website is, as well as your business, it is always a good idea to check-in on your target audience. In the time since you launched your site, your ideal buyers may have changed or evolved, and you want your new website to take that into account.

Recognizing who your business is targeting can now help your designers or design agency create a website that reflects the expectations and characteristics of those buyers.

Redesigning a website is not an easy task. It takes time, planning, dedication, and experience, which is why it helps to partner with web design services in Los Angeles by Small Biz Web Design Studio. Contact us for more details.

Tony S.

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