HOW TO DESIGN UNIQUE LIPSTICK PACKAGING THAT CAN BOOST SALES
A cosmetic is one of the most growing business these days. There are so many competitions in the market that you have to struggle a lot if you want to survive. Think about it yourself when a person goes to a shop to buy a cream there are so many of them on the shelf that he can immediately switch from one option to another.
The same is true for lipsticks as well. There are different types of lipsticks that come in different packagings and styles. Mostly all of the lipsticks are same when you see them from outside. What makes a person to choose one item over other?
If you want to sell your product you need to do something that catches the customer’s eyes right at the moment. But, how can something catch attention within seconds?
Well, the answer to this question is very easy. The customer is not going to see the product that you are selling. What he is going to see is the outer lipstick box of the product.
So, the custom lipstick boxes are one of the most important things that can help you boost your sales. This is something that most of the people ignores. They usually focus on the product itself.
Now, you must be wondering how can someone boost the sale of an item by packaging. Well, here are some tips which can help you out.
HOW LIPSTICK PACKAGING CAN IMPROVE SALES
IT IS THE FIRST THING THAT CATCHES ATTENTION
The whole sale lipstick boxes are the first thing that the customer is going to see. He is going to decide on the basis of the package whether to pick your product or not. Imaging a lipstick pack in a box that is of low quality as well as nothing is written on it. It sure is going to look as ordinary as you are thinking.
So, you need to concentrate a lot when designing your packaging. It needs to gain the same attention as the quality of your product.
WRITE DOWN THE UNIQUE LOGO FOR THE PRODUCT
Your custom lipstick boxes are telling about your product. Design a logo or something that speaks for your item. It should make your product stand out. Design something that catches the person eye right at the moment and he has no other option left than to raise the product.
CHOOSE COLORS THAT ARE UNIQUE
Colors are the best way to catch the eyes. You must have seen how dark and bright colors capture our eyes immediately. This is the media techniques that they are using for ages. All they have to do is exploit some colors to make the things catch attention.
This is the same thing that can be done if you want to increase your products sales. Design a packaging with color that catches the eyes. But, one more thing that you need to keep in mind is that if you are choosing the bright pink color for your lipstick, then good you are doing right. Because pink is the ideal feminine color and no women can ignore it.
But, when you a person is going to go to a market there is a whole lot of lipsticks that will be having pink custom printed lipstick box. That is going to make your product go unnoticed as well. SO, this is something that should also be kept in mind.
There are many brands who have a particular color for themselves. Like when you think about purple color, what always comes to mind is Urban Decay. So, now this color has become specific to one brand only. In the same way, you also need to design a packaging with a color that is unique to your brand only.
So that whenever a customer goes shopping a lipstick that particularly makes him remind of your brand without even knowing the name.
HIGHLIGHT QUALITIES OF YOUR PRODUCT
The best way to promote your product is to tell your qualities. Now, the customer won’t be having time to open the packaging try the product and find it out. So, you have to go another way. The simplest thing to do is just mention that one thing that you think is special about your product.
Like if your product contains something special. There are many products on which you can find the free paraffin logo. It is highlighted and made bold so that everyone can notice it. In the same way, write something down for your product as well.
This is the only way, how you can tell people about your product.
DESIGN THE PACKAGING BY KEEPING YOUR AUDIENCE IN MIND
Before designing your product you need to do some pre plannings as well. Like before selecting the design or even color of your package decide what population is your target. Whether you are designing this product for teenagers or for mature women? If you are designing the product for young girls then, of course, the packaging should be filled with glitter and bright colors. This is because it is going to attract them.
THE CONTAINER OF THE LIPSTICK
Now, the last part of the packaging is the container itself. You need to choose it wisely as well. As, the gloss is easy to apply in liquid form, so they should be packed in a tube packaging. In the same way, some lipsticks are in the form of a pen, to provide better grip. Thus, the container can add a lot more worth to the product.
This is because different women have different preferences. Some go for stick only while younger ones mostly choose the liquid forms.
Wholesale lipstick boxes definitely affect the sale of the lipsticks. The answer is very clear they are the first thing that the customer is going to see when they pick up the product. So, you need to choose it wisely. There are many things that need to be kept in mind while choosing a custom packaging. If you have everything right then soon your product can be on top.