A high-quality logo is a crucial part of any effective branding strategy. Need proof?
15% of small businesses would pay over $1000 for one!
Alas, not all companies have those kinds of funds to throw around. For those trying to bootstrap their way to success, there’s often no choice but to design the logo themselves! Do you fall in this category and want some advice on how to do it?
You’re in the right place. In this article, we’re going through a quick and easy guide on how to make business logos.
Check it out.
Understand Your Brand
Designing a logo isn’t just about putting pen to paper and sketching out any old symbol with your company slogan on it!
Instead, your logo must tell people who and what you are. Indeed, the best logos encapsulate and communicate your brand’s personality and what sets you apart from the crowd. The result?
The first crucial step to making your business logo is to understand your brand identity! Ask yourself why you entered the business, consider your company values, and assess what makes you special. This insight will make it ten times easier to create a logo that truly represents your operation.
Even the greatest designers in the world seek inspiration before they magic up a first-class logo! With your brand identity in mind, then, the next step is to do some research.
- What logos out there do you like?
- What do your competitor’s logos look like?
- What images, words, and phrases would your target audience like to see?
Ask yourself those types of questions and do some digging online. From there, it’s a matter of brainstorming ideas (good and bad!) and writing down or drawing anything that comes to mind.
Assess Your Style
At this point you should a) understand your brand and b) have a basic concept of the type of logo you might like. Now the fun can really start!
It’s time to consider key design elements, such as shapes, colors, fonts, and graphics. There’s no “one-size-fits-all” solution here. Whether you choose a warm vintage aesthetic or a stripped-back modern look, your design style will be a unique representation of your brand.
Make It Happen
The final step for anybody wondering how to make business logos is to create the image itself.
There are different potential routes to go down here, each with its own pros and cons. For example, the quickest, cheapest and simplest method is to plug your preferences into a logo generator. You’ll get a set of instant results to choose from!
For a more professional outcome (but more expensive too), you could find a designer to bring your ideas to life. And, of course, you can always download some graphic design software, learn how to use it, and create the final logo yourself.
Now You Know How to Make Business Logos
Some businesses spend thousands of dollars to create the perfect company logo. And for good reason! It’s a crucial component of brand recognition that has a big impact on customer appeal.
With any luck, the insights on how to make business logos in this post will come in handy if you’re in the process of designing one for yourself! Looking for more advice on this subject and others like it? Browse the “Business” section of the website now.