Are you a business owner in search of great new marketing tech? One of the most effective places to reach people is via text messaging on their cell phones. Short messaging service (SMS) campaigns are a major part of any modern marketing strategy. Here is how to make a very effective SMS marketing campaign.
Use the Best Programs for Creating SMS
The first thing you will need to be sure of is that you are using the very best tech to create your new SMS campaign. In a case like this, you will need to make use of a reliable API for SMS that best fits your personal needs. The program you should be employing should be efficient, easy to navigate through to create SMS texts, and cost-effective.
The API that you use to create your SMS texts needs to be as flexible as possible. For example, you need to be able to customize existing templates to meet the needs of specific recipients. You also want to add things such as hotlinks to your site, emojis, and other items that add a personal touch to SMS.
Keep it Simple and Use Top SEO
If you want to craft a truly effective SMS text, you need to make it as simple and direct as you can. This means cutting out all of the fancy excess words. Get straight to the point so that you can let your recipient know exactly what they need to do. Cap the SMS text off with a sharp and very effective call to action.
You should also make sure to use only the best and most relevant SEO content in your SMS text. You need to be using the exact same phrases that your public is using to search for the kinds of goods and services that you specialize in. The more exact matches you get, the more inclined people will be to give you clicks.
Get Prior Consent From Your SMS Recipients
No one wants to send out a horde of SMS texts that then get canned as spam and totally ignored. It may cost you little or nothing in economic terms but there is still the matter of wasted time and energy. If you’re going to work hard on a project, you want it to succeed. Prior consent is the key to a receptive public.
First, you need to follow all of the existing Federal regulations on SMS texts. Failure to do so will land you in the spam folder and also in legal hot water. Beyond that, you need to get the consent of the people you send to. Use all of the means in your power to get them to sign up to an SMS text list for updates.
Always Make Use of a Professional Tone
When making up a new series of SMS text ads, you need to remember who you are writing to. Unless your audience is kids who watch Nickelodeon, you really don’t need to include a bunch of emojis and text speak. Phrases like “OMG RLY?!!” and “c u later” need to be relegated to cell phone convos held by your children.
You need to not only keep your message short, concise, and effective, you also need to watch your grammar. If you are writing to a specific demographic, there may be other linguistic factors to take note of. If your core audience is heavily religious, you’ll need to watch the adult phrases and suggestive talk.
In the end, the SMS text that you create is only as effective as the effort you put into it. This is an area where you need to go all out. You need a strong, effective text followed by a rousing call to action in order to get results.
SMS Text is an Effective Sales Strategy
As the owner of a business, it will be up to you to explore many diverse means of marketing. One area you should never turn your back on will be SMS text marketing. This is a source of leads that may surprise you with its high level of efficiency. The best time for you to adopt this vital new strategy is now.