The technological landscape has seen massive tectonic changes in the last decade. The audience has increased manifolds; the number of websites, blogs, blogging platforms, and eCommerce websites – the Internet is flooding with web applications. A dynamic and informative website is now considered a valuable asset for organizations, regardless of the size of the empire.
Right from a small start-up to a growing enterprise, everyone has to have a website. But simply having a website built is not going to be enough. It needs to be purposeful; offer value to its visitors and of course, should have exclusiveness to stand out. But that is indeed easier said than done.
Well, fortunately, we have several good research companies like Statista, eMarketer, and Gartner that keep us posted with the current stats, facts, and trends prevailing in the industries. The interesting thing is that businesses can actually put that information to use to make their websites more user-friendly and more performant. Sadly, there are plenty of websites stacked up in the ‘struggling’ section to prove otherwise.
So to make things easier for all such zealous stakeholders, this article brings you some interesting facts and stats related to web development and offers you tips to leverage from them. Let’s start.
Numbers state that Blogs and Blogging Matters
The question of whether ‘to have or not to have a blog’ remains a pondering one for many businesses, especially start-ups and entrepreneurs. One reason for this might be the fact that good blogging requires dedication, good content, and frequent posts not to mention its proper marketing and feedback follow-ups. This means that the successful running of the blog will need proper resources.
But if you’re not willing to do so and are thinking to keep the blog out of your site (at least for the time being), then look at what the numbers have to say.
- 77% of Internet users invest their time in reading blogs.
- 50% of the top 200 Fortune companies featured public blogs
- 70% of consumers learn about their companies from their articles than from ads.
- Companies that invest time in blogging receive 97% more links.
(Stat source -Daily Infographic)
Hope you’ve changed your mind about blogging.
Go for Scannable Content
In 1997, Nielsen Norman Group did research on test users and found that 79% of them simply scanned through the website, and only 16% actually went through every single word of the content. An article by COUNTERCURRENTS.ORG stated that in 2022, it was found that the average attention of users has dropped to 8% (which was 12% in 2022).
Among the many reasons cited for this, the main one given by the user was the presence of more-than-required information. An important point to note here is that don’t give in to the temptation of educating your visitors via long content. In fact, based on the factual reports, it is wiser to make your content quickly and easily scannable (unless it’s a blog post or article).
Go for pointers, highlighted topics, sub-headings with short notes and targeted keywords. Target one idea in one paragraph. In short, do not overdo your site with loads of content. Keep the word count minimal with the basic but crucial info.
Responsible Responsive Web Designing is a MUST
This is the one thing known to every app owner even without the statistics. Owing to the huge number of devices that are used for Internet browsing and surfing, it becomes absolutely necessary that web applications must be dynamic and responsive without compromising on the image quality or on the content part. But since we are backing our statements with facts, here are some research reports to support this point.
The renowned research company Statista reports that as of April 2022, the Internet has around five billion global users that make up 63% of the worldwide population. This highlights the fact that your website must be mobile-friendly. The website invisionapp.com reported that 88% of online visitors are unwilling to return to a site after a poor experience.
It also reported that 85% of adults prefer to have a company’s mobile website be as good as their desktop site. These points explain our emphasis on proper and responsible responsive designing. Find a good web app development company as that is where you will find the necessary resources to execute this part. The professionals will know exactly what to keep and where to trim, giving you a balanced and well-designed dynamic and responsive site.
Demography should not be Overlooked
Once again, Statista comes with some insightful information on this, thanks to its survey reports. Talking about demography, its reports from 2021 showed that in the US, mobile users accounted for almost all age groups but the percentage of usage was 99 in the age group of 18 – 29 years old while 96% of users were in the age group of 50 – 64 years.
So it is good to target a particular age group while developing your web app or go for a unique set of features for each range of age group. This way, you can ensure that your website has something for everyone and enhance its usability among visitors.
Count SEO in
The online publishing and learning platform Smart Insights recently shared some useful inputs on the role of search engines in website traffic. It published that as of January 2022, Google had processed more than 3.5 billion searches every day, and Google continues to dominate the search engine domain with a huge 86.19% of the market share in desktop searches.
It further stated that in 2020, most of the website traffic came from the combination of both organic and paid searches in which organic searches accounted for 40% of the share. So when developing your website, do consider the ways that make it more SEO-friendly.
Nowadays, there is plenty of plug-ins available that optimize your website for the search engines in the development process itself. The point is that do remember to count the SEO in during web app development.
The trends, statistics, and technologies of websites keep changing from time to time. Staying updated with the latest numbers can surely help businesses to plan and devise strategies for getting a website built that will give them a strong digital presence, connect and communicate effectively with their customers and continue to perform well over time.
However, shaking hands with an experienced web app development company becomes imperative here since that’s the place where you are going to get all the help for that effervescent website you always dreamed of having.