Regardless of the size of their company, eCommerce retailers utilize Magento extensively, making it one of the top platforms in the industry. After being acquired by Adobe in 2018, more features, extensions, and plug-ins have been added throughout time to improve usability.
We must acknowledge that it is a platform utilized by numerous well-known brands. Magento has a promising future as an eCommerce platform because of the vast capabilities it offers to make users’ websites stand out. Magento is currently being used as a platform by 250,000 active online shops in addition to these large worldwide corporations.
If you’re wondering why Magento is so popular, the answer is that it’s simple to use and has a tonne of built-in eCommerce functionality. Additionally, because Magento is an open-source platform with a sizable community, customers and developers may get prompt assistance for any website concerns.
In this post, we’ll examine Magento’s prospects for 2022 and a few additional elements that contribute to its popularity as an eCommerce platform.
What Lies Ahead for Magento?
Let’s have a look at Magento eCommerce solutions in the future. After battling numerous obstacles from competitors, the eCommerce platform is now prepared to dominate the industry. It provides the best Magento website maintenance and support services. Nevertheless, it accepted the difficulties gracefully and used them to improve the platform through reform and innovation. Because of this, it has increased interest from both B2B and B2C customers.
The following are some novel characteristics of what Magento’s future will entail:
Artificial intelligence (AI) has moved beyond science fiction and novelty items. Almost every industry and sector today use AI in daily life, and Magento is using AI for many of its features since it won’t give up on the advantages of the technology.
Acquiring the Right Leads
Already, Magento has a potent built-in function, and it is now utilizing AI to assist platform users in comprehending and analyzing customer behavior. Measuring how long customers spend on a product and website is possible, and it is also utilized to research their purchasing patterns to provide clients with personalized product recommendations. To create brand loyalty, it can also be used to give discounts on the goods that customers frequently look for or buy.
Magento now employs AI, which is being continuously developed, to provide chatbots with a smooth customer experience. The use of technology can make it easier for a service provider or store to respond to customers immediately, which is crucial for improving the customer experience. The process will also aid in lowering customer churn due to the delayed response.
Most of the time, customers must enter the proper terms and spelling for search engines to provide the correct results. However, spelling mistakes or other incorrect words frequently make the search results irrelevant or not what the buyers were hoping for. With voice search in eCommerce and AI-backed predictive search capabilities, Magento is addressing the issue. It will consider the search context rather than exact keyword matches to provide relevant search results.
PWA (Progressive Web App)
Magento is used to create PWAs that are safe, quick, responsive, and cross-browser compatible. Additionally, the PWA websites work flawlessly both online and offline. Additionally, when used on mobile devices, it has the same feel as a native app, enabling retailers to give their customers an app-like experience when shopping at their online stores.
In-depth PIM (Product Information Management)
Thanks to PIM, the shop can handle and store all of this product information. The program was created to gather product data, update data on sales, and track data from various marketing channels.