Having a strong online presence is essential when it comes to maximizing your company’s performance. In
fact, you likely will not be able to hit your target metrics unless you
prioritize a digital marketing strategy.
Using Google Ads is one of the most efficient ways that you can connect with your audience on the Internet. However, not everybody fully understands how they can get started doing so. Let’s take a look at a brief guide about how to use Google Ads and leverage the benefits that this process offers.
Register Your Account
Before you can get started with
using this service from Google, you’ll need to create your account.
Fortunately, this is as simple as it sounds.
All you need to do is visit the AdWords section of Google’s website and follow the instructions for account creation. You will be asked to provide basic information, such as your website and email address.
Determine Your Budget
The amount of money that you are
willing to invest into this process will determine how effective your campaign
However, this doesn’t always mean that investing more money will get you better results. More often than not, there is a point of diminishing returns where you will not see as much of a payoff per dollar that you contribute.
Regardless, you should still have a strong understanding of the maximum amount of money that you are willing to allocate. This will determine what opportunities you have further along during your campaign.
In general, slightly over 2% of users end up converting after clicking on an online advertisement. Keep this in mind when setting your budget so that you can determine whether or not the money you allocate will pay off.
Focus on Your Target Demographic
Having a strong understanding of
your audience is one of the most important aspects you need to focus on when it
comes to reaping the benefits of using Google ads.
To clarify, you will communicate with an 18-year-old man much differently than you will communicate with a 35-year-old woman. When narrowing down on your target audience, consider factors like annual income, hobbies, level of education, and geographic location. The better you can understand them, the more efficiently you will be able to resonate with them.
Decide Which Network You Wish to Use
There are two primary options when
it comes to using Google Ads: search network or display network. As the names
suggest, the search network will display your ads on Google’s search results.
The display network will allow you to show your ads on any website that
For those who have never used this method before, it’s recommended to start with the search network. This is due to the fact that Google will show your advertisements to people who are specifically searching for relevant keywords and terms.
Leveraging the display network requires a lot more configuration in order to get the most out of it. Otherwise, you will likely end up showing your ads to users who are not interested in the product or service that your business offers.
Determine Your Keywords
Keywords will be how you connect
with your audience.
For instance, let’s assume that you own a small Mexican cuisine restaurant in Los Angeles. Some of your keywords could include “best Mexican restaurants Los Angeles,” “Mexican food Los Angeles,” etc. Google provides a tool that allows you to analyze the keywords that you choose, and it’s essential that you take advantage of it.
Not every business will be able to rank for the keywords they want. If you choose the wrong keywords, you will end up spending money on advertising that will not generate results.
Set a Bid
In this context, a bid is the amount
of money that you will pay each time someone clicks on one of your ads. This
creates a highly competitive environment for popular keywords.
If other businesses are willing to pay more per click for a particular keyword, Google will show their advertisements before yours. While this doesn’t mean that your audience will never see your ads, they will encounter the ads of your competitors first.
Fortunately for beginners, Google allows you to automatically set bids based on the popularity of the keyword and its search volume. As time goes on, you can tweak this number so that it becomes more cost-efficient.
Create Ad Copy
Your ad copy will be what compels
users to click on the advertisement.
Although it might seem simple at first, creating effective ad copy isn’t something that just anyone can do. A few best practices to keep in mind include keeping your copy short, having a commanding headline, and establishing a clear call to action.
Run Your Ad
After you’ve created your ad, you
can finally begin to run it.
Be sure that you consistently check your analytics over time. This will help you make the necessary changes to your campaign. Happen to need help with ad creation? You can check out this resource by Boise Digital Marketing to learn more.
Understanding How to Use Google Ads May Seem Overwhelming
Many entrepreneurs are intimidated
at first by this process. The truth is, though, that understanding how to use
Google Ads is a relatively straightforward process once you know enough
Our guide is sure to help you stay on the right track and get the most out of this opportunity.
Looking for more tips that can help you out later on? Check out the rest of our blog for plenty of more useful information.