Let Me Show You The Secrets Boxes Printing in 2022
Most of the companies are still unaware of how significant box printing is for their brands. Talking about the past, the sole function of the packaging was to ensure the security of the delicate products inside.
However, the technology innovation has disclosed a new dimension for which packaging can be used. When it is printed with your brand information, it turns into your business-marketing tool. The printing has also enabled the brands to reveal their product information excellently. Today, it is a major source for attracting customers and influencing their purchasing behaviors. Here is a list of some secrets about packages printing.
UTILIZE TOP SIDE AND AVOID CORNERS
The top side of your custom printed boxes is the first thing that will be seen by the customers. It is the welcoming side of your box, and the quality of your product is judged by it. It will not be wise to ignore its importance from the point of selling. The customers do not have enough time to turn your box to the other side to see the printed logo or visuals.
Therefore, it is a good practice to place your logo or other branding elements on the top of your box. The printed text and visuals placed on the top and center of the box make it look fantastic. However, moving the printing elements to the corner of your packaging is not a good choice at all. First, it will diminish the chances that people will notice your logo. Secondly, your logo can lose importance in the eyes of the customers this way.
The way the text is printed on the packaging matters a lot. Most of the brands are not paying heed to this important aspect of printing design, due to which they are losing their customer base. There are two things, which you need to consider in this regard. The first one is the font size, which must be appropriate and target-oriented.
Too smaller fonts are uneasy in the eyes of the viewers, due to which they cannot read the text at all. The same is the case with the larger fonts. The second most important thing, which should be given weightage in this regard, is the font style. It must be suitable and must not look too noisy or congested. This is because this type of font style affects the readability of the text, which sends negative vibes about your brand in the market.
The inks you use for the printing box are of utmost importance. This is because selecting the wrong ones will not only cost you more but also affect the visibility of the graphics. The work you print on the box might fade away this way, which makes you look highly unprofessional, and you lose all the importance in the minds of the customers.
Therefore, make a wise decision by selecting sustainable inks for printing your work on the packaging. The main advantage of using these inks is that they can stay on the packaging surfaces for longer periods and do not damage your text or illustrations. Apart from that, they are economical and help you in saving your precious money. Unlike other traditional inks, they do not emit volatile organic compounds and considered highly environmentally friendly.
The colors hold a significant value in making the awesome custom printed boxes. Associated with certain psychology, each different color conveys something. If you want to invoke some kinds of feelings and make your brand prominent, you need to make strategic use of colors while printing your box. You can use two main color models for printing your box with efficient colors. The first one is the CMYK color model, a mixture of four different colors, namely cyan, magenta, yellow, key (black), respectively.
It can be used to obtain the desired colors easily as it gives you a wide choice of colors. If you want to print multiple colors on your box, then this method is the best. The second one is the PMS, which is a Pantone matching system. It is an excellent choice if you are opting for a single-color print as it gives more color accuracy and proves economical in this regard.
REMARKABLE PRINTING TECHNIQUES
For high-quality printed boxes, various kinds of printing techniques are used. You can make the choice of the one, which fits you the most depending upon your goals and objectives. For full-color printing, the digital printing method is the most appropriate as it produces efficient results within a minimal budget. Flexographic printing is another method consisting of one to three colors, which are quite efficient.
For some simple graphics and logos, it is a suitable choice. Litho laminating is a more basic form of box printing is mostly used for producing high-resolution graphics and images. Moreover, embossing and debossing can also be used to make the custom printed packages an astonishing look.
There are various secrets about boxes printing, about which most of the brands are completely unaware. The outstanding and technologically advanced printing techniques can be employed to make your boxes aesthetically more pleasing. Color models such as PMS and CMYK are effective in generating word of mouth about your box in the marketplace. Furthermore, the right type of typography and usage of sustainable inks are also a great choice in this regard.