Approximately 89.4 percent of businesses have less than 20 employees, and these small companies are likely to serve local clients. Thankfully, Google has a feature that allows you to bypass the big brands and put your business right in front of your customers. With local SEO, you can get your website to the top of Google’s results and be visible to local customers. Small businesses simply can’t afford to be invisible and are more likely to get new business this way.
It is vital for a local SEO plan to include both generic business keywords and service-based keywords, as well as the area and region in which they are searched. Keyword research is an essential part of an all-encompassing SEO strategy, since it helps focus your marketing efforts on relevant organic traffic. It can also help you better understand your target audience’s search behavior, which is crucial when positioning your website pages. Read on to learn more about keyword research.
Once you’ve filtered the data using Google’s Keyword Planner, it’s time to create a list of local keywords. Then, use these keywords throughout your website’s copy, meta content, and URLs. It’s important to mention region-specific landmarks and hotspots, and make sure your content is unique to each location. Once you have a list of local keywords, it’s time to write unique content tailored to your target audience’s needs.
When your website is struggling to attract potential customers, citation building is an essential part of your strategy. Without local citations, you are losing out on potential leads and sales. Inconsistent information on your website can lead to problems with local search rankings, both for your business category and for Google’s search algorithm. When your NAP information is consistent across all of your citations, it boosts your ranking and ensures that your business is correctly represented in the search results. You can purchase citation building services or use a manual submission process. The benefits of citations are obvious, but you need to choose a method that works for your business.
There are a number of ways to get your business listed on as many directories as possible, including paid citation bursts, which allow you to send directory requests to as many directories as possible. If you are unsure about where to start, BrightLocal is an excellent tool to analyze competitor link popularity. Using a citation tracker like BrightLocal’s Citation Tracker, you can automate the process.
Google My Business
For many business owners, Google My Business is an easy way to get their website listed in local searches. But there are some important factors to consider in order to make your profile appear higher in Google’s results. One of the most important factors to consider is the distance between your business and the location term you are targeting. The closer you are to your target customers, the better, as your Google My Business profile will appear higher in local searches.
For example, if you are located in an area with lots of people searching for a specific product or service, Google will display your business’s address first. For this reason, it’s vital to optimize your listing for local search results. Your listing will appear higher in Google search results if it’s more visible and has a high number of positive reviews. Another important factor is adding photos. You can geo-tag your photos to increase the chance of your business being discovered by local customers.
Customer reputation management
A vital process for local business owners, customer reputation management for local SEO services can help you get more customers. Customer reviews are the easiest way to advertise for free, and you can monitor them using services like Womply. These reputation monitoring services also offer free customer insights. Here are some tips on how to get your company listed on the first page of Google. It’s important to get the word out about your business on the web, but you can’t just let your reputation speak for itself.
First, you must make sure that your website contains positive content. If your website contains nothing but negative reviews, customers won’t trust you and won’t purchase from you. Having an SEO-enhanced website with helpful information can make your business look legit to search engines. It’s also important to make sure that the information you post is consistent on all platforms. In short, the more positive content you post, the more credible your brand will be.