All You Need to Know About Mobile SEO

Mobile SEO is optimizing websites for search engines and ensuring they look great on mobile devices like smartphones and tablets. Because portable devices are becoming increasingly popular, web admins should pay much attention to their mobile SEO plan. After all, more than half of people who use the Internet now say they visit websites every day on their phones or tablets. Google already likes sites that work well on phones. You can hire professional SEO services for better mobile SEO for your website.

3 Things You Must Include in Mobile SEO

• Responsive Web Design

When you use responsive web design, your mobile site’s HTML code and the content will be the same for the same URL, no matter what device the user uses. You’ll just put the meta name=”viewport” tag in the source code of your site to tell the browser how to change the content. Then, the settings for how the page looks will change to fit the size of each visitor’s screen.

• Dynamic Serving

With dynamic serving configurations, the server responds to the same URL using a different HTML and CSS code based on the user’s device. To do this, you’ll need to use the Vary HTTP header correctly to let the user-agent know about changes based on the page requests. Valid headers tell the browser how to show the content and make it much easier for Googlebot to find that your website has content that works well on mobile devices.

• Separate URLs

As the name suggests, this setup involves giving your website different URLs so your content can be shown on different mobile devices. Each URL has a different HTML code for each different size of the screen.

Avoiding common mistakes in mobile SEO

Don’t stop loading Javascript, CSS, and image files.

Some website developers often block Javascript, CSS, and image files, which is against Google’s rules. The best thing to do is to let the search engine’s crawlers see all of your files.

Optimize unplayable content

Video content on desktops doesn’t always work well on mobile devices, which isn’t a good thing for users.

It is recommended that you use HTML5 to embed videos in all animations on your website to make it work better on all devices. Also, you should not use flash if you want your content to be accessible for search engines to read.

Fix broken links and redirects

Carefully fix any crawl errors in the Google webmaster tool, just like you would on your regular desktop version.

You should schedule regular health checks for your website to ensure its mobile-friendly design always works well. When competing for spots on Google’s search engine results page, well-kept websites always do better.

Don’t use 404s that only work on mobile.

Some websites give desktop users the content they want, but when mobile users go to the same URL, they get a 404 error page that isn’t very nice to look at. Since this is hard for mobile visitors to use, sending them to a similar mobile page at a different URL is better. Ensure your mobile-friendly page is set up correctly so it doesn’t ever show an error message that will scare away customers.

Use ‘Rel=Alternate Media.’

Using the “Rel=Alternate Media” attribute will make it easy for you to map your desktop URLs to your mobile URLs. To specify the mobile version of your website, you’ll need to add this to the desktop version. Doing the opposite is not a better choice.

Put the “Vary: User-Agent” HTTP header on the page.

It’s best to set up your server to return the “Vary: User-Agent” HTTP header, whether your site redirects based on the type of mobile device or shows different content based on dynamic serving. Even if your redirects are working correctly, this will help keep everything mobile SEO-friendly and running smoothly.

Use ‘Rel-Canonical.’

By using canonical tags, problems with duplicate content can be avoided. If you add the “Rel-Canonical” tag to the mobile version of your website, Google will be able to index all pages properly and won’t flag duplicate content. It will also keep things straightforward by combining indexing and ranking signals, like links to other websites.

Summing Up:

We’ve talked about how to use mobile SEO on your website in this blog. I hope it tells you what you need to do and what you should avoid. If you want one of the best SEO services, you can get in touch with us and we can make your website mobile-friendly.