PewDiePie: How the World’s Biggest Streamer Makes Money
The Swedish Felix “PewDiePie” Kjellberg, 31, is one of the most subscribed content creators on Youtube. With his huge following, he has opened many avenues for monetization and believe me, he knows how to PewDiePie: How the World’s Biggest Streamer Makes Money
Dexerto.com unraveled the trajectory of the digital influencer and listed the businesses that most raised the price of the PewDiePie brand, which he started in 2010, still in a semi-amateur way, and catapulted to stardom since then. Look:
How much is the PewDiePie network worth?
The PewDiePie network and brand are valuable and the revenue generated comes from a variety of businesses, ranging from clothing brands to self-created games. The influencer network is estimated and calculated based on industry averages and consolidated values from past publications.
PewDiePie: How the World’s Biggest Streamer Makes Money is speculated that he earned US$ 16.6 million in 2018 (R$ 64 million, at the time price) and US$ 13 million in 2019 (R$ 52 million). A study released by the North American magazine PR Week states that he earns about US$ 8 million (R$ 45 million, at the current rate) a month, most of it from selling products and the rest from advertising.
Therefore, the PewDiePie network is estimated to be worth around US$40 million, although other studies suggest it is up to US$70 million.
PewDiePie has achieved several records on Youtube (Photo: Disclosure)
How does PewDiePie make money?
YouTube pays its content producers based on cost-per-thousand impressions (CPM), which ranges from $0.25 to $4.50 in the US for every 1,000 views of a video. In Brazil, the value varies between R$1 and R$19.
Google retains 45% of that revenue, so for smaller youtubers this means a huge difficulty to support themselves based on those earnings alone. For giants like PewDiePie, though, that’s a few hundred thousand dollars a month just by that metric.
In addition, the Swede also offers three subscription packages to his channel, with prices ranging from US$1.99 to US$6.99 per month. Subscriptions allow users to access exclusive content like emojis and private rooms on Discord.
PewDiePie’s Lives always bring a lot of people together (Photo: Playback)
The income that the influencer gets from this modality usually makes good money too. In January 2021, for example, he earmarked more than $133,000 obtained in this way to donate to the charity Blue Cross Foundation.
PewDiePie also signed exclusive contracts with Youtube in May 2020, which certainly earns him handsome fixed figures each month. Before that, he was hired by the DLive website.
The exact amount of the two deals was never revealed, but it’s hard to imagine that either platform would do business with an influencer of that size for less than six figures a month.
PewDiePie Business Partnerships
For being a very popular figure virtually, the Swedish youtuber has also attracted commercial partnerships with major brands to star in advertising campaigns or promote products in their broadcasts.
Brands such as Mountain Dew soda and even the film production company Legendary Picturas, responsible for big blockbusters like Interstellar (2014) and Godzilla (2015), have already closed deals with the influencer.
PewDiePe would already be a millionaire just by these ways, but it doesn’t stop there. The Swede has his own clothing line called Represent and a unisex clothing line called Tsuki, which he runs alongside his wife, Marzia Kjellberg. As if the two businesses weren’t enough, he decided to open a clothing segment called Based.gg , aimed at gamers.
From youtuber to entrepreneur and brand
PewDiePie has gone from being just a content creator to being an entrepreneur as well. It truly became a brand. He has his own collection of G FUEL dietary supplements , a collaboration with the company Vidglo for an exclusive line of collectible dolls , as well as a collection of mobile phone cases in partnership with RhinoShield .
In 2015, the youtuber even released his own book, which parodies self-help works and, even with unenthusiastic user reviews, became a New York Times bestseller with 112,000 copies sold by January 2017.
PewDiePie has also expanded its empire of influence and released its own themed games. In 2015, PewDiePie: Legend of the Brofist, for iOS and Android, was first, followed by Tuber Simulator, Pixelings, Poopdie, and Animal Super Squad. Although some games are paid, most generate even more revenue by adopting microtransaction systems.
As it turned out, PewDiePie became much more than just an influencer and turned his YouTube success into a million dollar business. He broke the barrier of the platform that designed him, and certainly if he stopped streaming or making videos, he could still live comfortably.