4 Powerful Social Media Platforms for Brands

One of your company’s most successful marketing platforms might be social networking. It’s an excellent method to raise brand awareness, communicate with current customers, and generate new leads to help you fill your sales funnel.

But, with over 50 different social media networks to choose from, which one will provide you with the most bang for your buck?

We’re going to answer that question today. First, we’ll go over the top eight corporate social networking platforms. Then we’ll show you how to use those platforms to assist your firm in achieving its growth objectives.

But first, let’s clarify what social media marketing is and why it’s such a helpful instrument.

What Are the Benefits of Using Social Media for Business?

You may wish to use social media for business for various reasons. Here are some of the top 4 benefits:

1) Increase Brand Awareness: Using social media to promote your business helps you stand out and maintains your name in people’s minds throughout the day and year. After a certain amount of exposure, more people will be interested in checking out your brand’s material.

2) Connect with Customers: It’s a rookie error to believe that all your company needs to do is “seal the transaction.” Instead, social media allows you to communicate with your customers more efficiently. This lowers your turnover rate and increases the likelihood of future repeat clients.

3) Improve Your SEO: You may increase the number of likes, views, shares, and interactions with your content by promoting it on social media. Then you’ll have more visitors to your site, which will increase pageviews. These things are good for search engines like Google, and they help you enhance your SEO.

4) Increase Revenue: Each of the benefits outlined above leads to the same result: driving clients through your sales funnel and increasing profit for your company.

“With all of those advantages, why aren’t more people successfully using social media for business?” you might wonder. “Why do so many brands appear to do it wrong?” you might wonder.

The issue most firms face isn’t whether or not to use social media; that’s almost a given in today’s world. Instead, the fundamental question is which platform is the greatest and how that platform can support growth in particular.

So, today, we’ll focus on the top 4 best social networking sites for business, discuss their benefits and drawbacks, and provide our final opinion on whether or not they’re appropriate for your company.

Best Business Social Media Platforms

Let’s take a look at our top 4 social networking networks for businesses;

Facebook

Twitter

Instagram

Linkedin

 1.       Facebook.com

Even though Mark Zuckerberg has received a lot of bad press in recent years, there’s no doubting that he created the (overall) best social networking platform for business currently accessible.

As a result, Facebook made $21.4 billion in the third quarter of 2020, bringing its overall revenue to $78.9 billion for the year.

How does this platform make so much money? Advertisements on Facebook

Every day, Facebook has over 1 billion active users. It’s no wonder that it’s become one of the most effective methods for locating your target audience, building an email list, and acquiring new clients. But that isn’t all it can do.

Once you’ve captured their interest, it’s also a terrific spot to interact with them. Many businesses use the platform to build private groups where paying consumers can join, connect, ask questions, and have a more personalized experience with the company.

Facebook is a tool that may be used by almost any company. Paid ads can be inconvenient and expensive, but they’re entirely optional. Maintaining an active account is the most excellent way to stay in touch and engage with other users.

2.     Twitter

Twitter has almost 350 million monthly users, with men and women between 18 and 49. Every month, it attracts millions of active users, and almost every company in the globe has an account to keep its customers informed.

This business-oriented social network may not have the same broad appeal as Facebook, but it is unquestionably one of the most accessible networks on the planet.

Twitterglobally limits users to 280-character messages, which is challenging to do. Also, others will favour or retweet what you’ve written, allowing you to reach a wider audience as a result. As a result, Twitter is one of the most significant social media channels for increasing company recognition.

3.     Instagram

Instagram is number three on our list of social networking sites for business, just behind Twitter.

Facebook’s CEO, Mark Zuckerberg, recognized a lot of potential in the platform.

And he saw the benefits of Instagram so much that he bought it for $1 billion just 18 months after it began, and the site has only grown since then.

Like the Facebook Messenger app, Instagram has access to the same large user base and advertising platform because Facebook owns it. So Instagram has all of Facebook’s commercial features, but it also has its own set of organic features.

When we say “organic,” we’re referring to functions or outcomes that can be achieved without spending money on advertising. To build your Facebook followers and increase the reach of your page and posts, you must pay for advertising campaigns.

On Instagram, you may build your followers organically, which will increase the reach of your profile and posts! As a result, Instagram is an attractive choice for businesses with and without a marketing budget.

Instagram is likewise a visual medium, as you can only share photographs and videos on it (as opposed to posting copy without a visual creative). Again, this is advantageous to you as a business because consumers recall 80% of what they see rather than what they read or hear!

4.    LinkedIn

LinkedIn might be a valuable resource if your company operates on a B2B model or targets customers based on job titles.

People frequently post more accurate information about themselves on LinkedIn because it is considered a social networking platform for business.

For example, employers, job openings, work email addresses, and so on, and to a greater extent than they do on other social media platforms that are primarily used for personal purposes.

LinkedIn’s advertising platform is not as mature as Facebook’s in terms of campaign functionality. However, it provides you with a much larger number of job openings to target compared to Facebook.

This is especially important if your company’s bottom line is dependent on targeting specific businesses or job descriptions.

Conclusion:

Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites.

More significant sites like Facebook cover a wide range of interests and topics, making them suitable for most brands.

About the Author

Efukikata Efet has spent the last decade in the digital marketing industry, gaining expertise in blogging, marketing, search engine optimization, and analytics. He is passionate about advancing digital and social media marketing as a seasoned Digital Strategist. Additionally, he
loves creating a stage for others. “Efukikata’s interests outside of work include watching football, checkers, and having family time.