Predictions for the digital marketing future for all Online businesses in 2022
There are so many changes happening in digital marketing that it is hard to imagine what the future may bring in terms of opportunities.
Influencer marketing has become a viable and powerful tool for marketing in recent years as new technologies, social media backlash, and other factors have matured.
Predictions for the Digital Marketing industry in 2022
According to me, three main trends will rule for the digital marketing business. The first is the revival of marketing through content as the initial step businesses take in marketing. Startup CEOs as well as B2B SaaS marketers utilized advertisements on social media prior to the outbreak to expand their business.
They’re now doubling down in content marketing. Why? Google said it is the most effective method to rank in buyers’ searches. The research of the Content Marketing Institute indicates that over two-thirds of marketers will boost their budgets for content marketing by 2022, with just one-fifth growing by double-digits.
The second issue involves the production of new content with artificial intelligence. Soon, we’ll begin to see the benefits of an AI-driven strategy for marketing content. AI will make us review what we produce and the reason we make it, especially if 60-70 percent of our content is not used.
Newspapers like the Washington Post and others have utilized artificial intelligence to produce pre-designed content (think highlights from sports or crime statistics) for over two years.
Our tests have not revealed any platform that could produce good blog content or lengthy articles that can be ranked by search engines , or satisfy professional or technical needs for thought leadership. However, it could just be an issue of the time.
The third largest trend is the engagement of employees. While AI (AI) will inform us what we should do but the best storytellers within the organization are employees from all over the company. If a company wants to be successful, it must come up with a plan for activating employees as creators as well as the most efficient method of sharing their content.
I refer to it as the Paradox of AI: As robots complete many tasks on our behalf, so do internal experts have to produce and collaborate on content.
Everything is powered by voice in the New Era
Smart assistants and smart speakers have been available for a long time. However, they gained traction in 2017 and in 2018 due to the decline in self-consciousness when talking on their phones, and the development of brand new consumer devices such as Amazon Alexa and Google Home.
There’s no reason to believe that the popularity of mobile phones isn’t growing and hands-free technology is likely to become the norm in how users prefer to interact with their devices in the near future. The volume of voice searches is estimated at over fifty percent of online searches.
As the use of voice search on smart devices expands, marketing professionals will have more opportunities to sell their products to owners. This opportunity was discovered by Amazon when it began offering lower prices on Kindle gadgets in return for the agreement to receive emails from marketers. The targeted Alexa ads are currently being designed, and more devices will be released soon.
AI-powered marketing and support for New Technology
Artificial Intelligence has been building the possibilities possible in the field of digital marketing for a long time currently. But, we’re likely to experience exponential leaps in the things this technology can accomplish in the next few years.
Chatbots for customer service are set to replace live agents, something that’s likely to be possible in future of digital marketing will be around for quite a while , however, we can expect this technology to increase exponentially in the coming years. As machine learning algorithms develop more complex algorithms, they are able to reproduce human behavior with nearly frightening precision.
The way we market is increasingly casual and personal Chatbots can help you profit from this trend without adding personnel or resources.
Advertising also makes use of artificial intelligence. While it’s still not at the level of human creativity, Google already runs ads powered by AI to improve campaigns by discovering the best-performing ads and copy , and then automatically adjusting to increase user engagement.
Social Media in the Future For All
It’s possible to think that social media is already all-encompassing, but it has potential to expand. While it’s possible that the next generation of social media may look more like something that is less social than it is, its growth will not decrease anytime soon.
There will always be the presence of social media in all aspects of our lives, and it will be integrated with offline and online services over time.
Social media has spilled into the real world as seen in an episode of the dystopian Netflix show Black Mirror. People rate their interactions with others , and receive higher salaries, better housing, and social status, based on their overall rating.
Are you a fan of science fiction? Maybe however the future isn’t too far from us. It’s pretty common for recruiters and employers today to scrutinize social media managementt prior to interviews since the majority of applications on your smartphone already share information with social media platforms.
What is this all about? With better understanding of each customer’s individual, and the capability to tailor products and services, AI algorithms employed on social networks have become more sophisticated.
Marketing with micro-influencers for Business awareness
Influencer marketing has exploded in the past few years, with top influencers on platforms such as Instagram and YouTube having millions of followers and earning six-figure sums of money from deals with brands.
Influencer marketing is still in its beginnings and, even though it provides superior ROI when compared with traditional channels for advertising However, there are a few problems to be resolved.
The issue that’s not yet solved remains fake followers. Additionally, there have instances where a connection between brands and influencers can backfire negatively.
The power of famous celebrities is diminished when they are able to accept increasing sponsored content and their opinions diminish in credibility and effectiveness.
Because consumers put more value on personal recommendations , rather than advertising, it is natural for businesses to invest more money in “micro-influencers” which are social media users with a less of a followers and can provide genuine marketing messages.
Influencers’ influence is not quantified by their sheer number of followers, but rather by their connections.
Augmented Reality Takes Off Old Era?
Are you aware that you are aware of the Pokemon Go craze of 2016? There were many advantages of the mobile game, not the most important of which was showing the ways that augmented reality could be utilized in games, as well as giving businesses a chance to market their products to consumers looking to catch the Pokemon or two that they can find on their doorstep.
Augmented reality isn’t only a novelty for gamers in the present time and. Many companies are using social media platforms to connect with their clients. Additionally, Ikea offers a virtual reality catalog that lets you arrange furniture pieces in your room of preference, and fashion companies are beginning to use the technology of augmented reality, allowing their customers to test out their clothes at the at-home comforts of their home.
We can expect to see more companies join the augmented reality trend, and the technology will become more popular with important marketing objectives rather than just a novelty.
Video Takes Over All Digital Channels platform
Marketers have recognized the power of video on the internet for a long time before – and it was forecast in the The Washington Post in 2015 that on top of other types of written content videos would make up the majority of online content in 2020.
Although we’re not as of yet, videos are an extremely powerful medium. live streaming video particularly, has seen a huge increase in the past year or at least.
The effect of video marketing could be significant in terms of engagement and the demand for video isn’t showing any signs of slowing down. YouTube has already overtaken Facebook to become the 2nd most visited website (Google is the top one).
You’re behind if you’re not yet fully embracing video marketing in your business however it’s not too late. With the advent with augmented and live videos, amazing possibilities are now possible, and the most original and creative video will be the biggest video channel winner as we enter 2019.
Employee Activation Back to Basics Trend!
The technological advances are exciting, however it is important to keep in mind the fundamental elements which make for a highly effective marketing strategy and successful business.
Through activation of employees you will be able to benefit from each employee by showing employees that their role is to serve as an advocate for your brand and to increase conversions and sales by a method that is more efficient than any marketing campaign could ever be.
This is currently the biggest B2B marketing trend!
If your employees are involved and engaged, they’ll be micro-influencers to your company, based on the latest trends in micro-influencer marketing. If you are able to find people who share the values of your brand and share with their passion for the goals you’re attempting to achieve and success, they’ll be your most committed cheerleaders.
We are dependent on technology. However, increasingly businesses are realizing they need in order to appear better “human” and tap into the power of their employees’ stories and their natural sharing capabilities – the “paradox of AI” as we become more human and live with machines in this exciting new age of possibilities.