Rana Kapoor’s Midas Touch: Bringing Wealth and Financial Solutions Together Under Yes Securities

Yes Bank expanded its financial product suite offering with Yes Securities, under the guidance of Rana Kapoor

The world of finance is defined by the opportunities created and utilized in the pursuit of wealth. While banks facilitate their customers to engage in services beyond just savings and borrowing, Rana Kapoor envisaged Yes Bank to be cultivated into a ‘Full Service Commercial Bank’ and expanded the products and services it offered to its customers. With Yes Securities, a wholly-owned subsidiary of the bank, Kapoor ventured into the realm of a holistic suite of wealth and financial solutions.

With Yes Securities, the bank reimagined what it means for a banking institution to be a one-stop solution for a wide range of services. Catering to the diverse needs of various clients, it forayed into segments such as Investment Banking, Investment Advisory, Merchant Banking, and Institutional Equities & Research, among others. In essence, Yes Bank incorporated a 3-in-1 platform for customers with Savings, Demat and Investment Accounts all in one institution.

Operating on the model laid down by Rana Kapoor, Yes Securities played the Leading book running manager for various IPOs. These include New India Assurance Company Limited in 2017 worth Rs. 95,858 million, Aster DM Healthcare Limited in 2018 worth Rs. 9,801 million, and Lemon Tree Hotels Limited in 2018 worth Rs. 10,387 million. All these IPOs came from firms engaged in diverse sectors, such as Pharmaceuticals, Food & Agribusiness, Industrials, Financial Service, Technology, Media, and Consumer Goods.

Standing out with its carefully curated team of experts, it fashioned a client-centric customized financial approach. A member of NSE, BSE, MCX and NCDEX, as well as registered with SEBI, Yes Securities edged out over its competition due to its innovative multi asset product suite: Business Alliances, NRI Services, PCG Research, Portfolio Investment Advisory, Distribution Services, Equity, Commodities & Currency.

Rana Kapoor also galvanized Yes Bank’s partnership with banks across the globe to increase the customers’ reach via Yes Securities. Its network comprised of major financial institutions, including Mitsubishi UFJ Financial Group in Japan, Wells Fargo in the UK & the US, Somerley in Hong Kong, and NORDEA in Northern Europe.

Yes Securities launched many initiatives to balance wealth generation and responsibility. For instance, its Sustainable Investment Banking Advisory focused on Renewable Energym CleanTech, Social Infrastructure to contribute to the upliftment and development of environment and society, through financial and subject-matter experts. In 2016, it was involved in the buyout of SunEdison India Portfolio with Greenko, worth Rs. 26,070 million while in 2015 it collaborated with Infinitas Energy in developing a 300MW Wind Power Project.

Its Research Services specialized in Fundamental Analysis, Derivative Analysis and Institutional and Equity Research to develop strategy-based reports in Options, Derivative Roll-over, and Pairwise Trading. Incorporating investments with technology, it worked to develop advanced features such as Robo Advisory, Algorithmic Trading, and Thematic Baskets for a client-friendly financial experience.

For its efforts and customer-centric offering of solutions, Yes Securities achieved recognition across the industry. Its accolades include: ‘Investment Bank of Year’ for 2015 at Country Awards, Winner of ‘Equities IPO’ at ZEE Market Excellence Awards in 2016, ‘Market Gold for IPO’ at Skoch Awards in 2018 and the ‘Best Indian Investment Bank’ at Global Finance Awards in  2018.

The mantra as given by Rana Kapoor for a well-defined mechanisms and backing strong fundamentals of knowledge and research-driven expertise enabled Yes Securities to result in consistent and positive success.