The restaurant industry is one of the most competitive industries in the world. In order to stay ahead of the curve, restaurants need to be constantly innovating. One of the latest trends in restaurant innovation is the use of artificial intelligence (AI). AI can help restaurants in a number of ways, from improving customer service to increasing efficiency. It can be used to help identify customer preferences and tailor recommendations accordingly. From resolving customer complaints more efficiently to helping streamline restaurant operations, AI has now become a crucial part for business.
Michael Koch, the Co-founder and CEO of HubKonnect, understands this and has a distinguished track record of winning numerous industry tech awards over the years. Koch has a long history of driving technology and innovation within companies. He has worked with some of the world’s largest organizations to help them adopt new technologies and stay ahead of the curve. Koch is known for his ability to translate complex technical concepts into layman’s terms and his passion for helping companies use technology to improve their bottom line.
Koch’s Real World Innovation
HubKonnect, founded by Michael Koch and Kathy Hartman, is an AI platform that develops personalized Local Store Marketing plans for individual franchise locations. The plans are based on the HubKonnect platform’s continuous learning, which takes into account the unique needs and preferences of franchise location.
The HubKonnect AI brain, helps franchisees maximize each location’s unique sales building opportunities by using thousands of real data points to develop a local marketing plan in real time. With a primary focus to build a powerful AI tool that can be put in the hands of franchisees and multi-unit companies, HubKonnect maximizes sales and transactional growth inside the trading areas. The HubKonnect AI brain amplifies national and regional marketing plans at the local level.
How Did Koch Manage to Create Such a Notable Innovation?
Koch is known as an innovator but also known in Silicon-Valley as a leading biohacker. He is quite diligent about his daily routine, which helped him to be productive and to build and exit four start-ups. He wakes up at 4am, cold bath, 20 hours fasted, red light, and then does an early morning workout. This routine helped him to stay focused and to be able to think clearly as working 18 hours a day quite arduous, isn’t it? Koch is very proud of his dedication to his work and his technology. He believes that his work should be above everything else, which allows him to create a work environment free from distractions and the need for recognition.
“I am motivated by freedom and independence to create tech that provides real value,” says Koch. “I need to be able to make decisions solely on instincts and build a culture of innovation and always push the limits.”
Back in 2013, Koch built an AI Machine Learning Platform for the McDonald’s Executive team. From that point, he understood the power of AI and what it can do and created real-world applicability. And that’s what led him to launch HubKonnect, an AI-enabled data-driven local store marketing platform for multi-unit organizations and franchises across the globe for the top retail companies in the world.