Qualified SEO Agency

 Qualified SEO Agency

We are considered in the market as one of the best SEO agencies in Italy. The one with the most experience, competence and reliability. Who more than others has been able to demonstrate its know-how with concrete results on the most ambitious challenges.

The Best SEO Agency

The SEO (Search Engine Optimization) activity is very complex , and can be carried out in different ways and with different methodologies that can vary according to the objectives that are desired and can be achieved, and that depend a lot on the agency and its peculiar abilities. and SEO skills.

But how can a company understand what lies behind the “often well-packaged appearance” of an SEO agency to choose the most valid one and become a client?

The client normally does not know or understand the difference in the methodologies applied by the various agencies or consulenti SEO freelance, and the only thing they can often notice is that the prices of apparently similar offers vary.

Furthermore , customers are often not able to “read” the SEO proposals  that require a detailed explanation of the service (of not immediate understanding by its nature) and a careful reading of the contracts which unfortunately more and more often contain the technical things that SEO it does but less and less the results that SEO can bring.

This is because the less experienced and less prepared agencies often do not know what they can achieve with the SEO activity they provide, justifying this fact often with the easy but naive excuse that it is impossible to predict the changes in Google’s algorithm, or worse still they deny it is possible. get important results with SEO often, we must say, because they do not have the solid and necessary skills of what to do and how to do it.

So how can a company choose an SEO agency without incurring the risk of future blows, or how can it still choose the SEO agency that can guarantee it the best result?

In addition to common sense (for example, check the positioning and reputation in Google on as many terms as possible that come to mind about their business, as well as about some of their customers) 6 useful questions to ask to learn more about the services offered by an agency SEO are:

  1. Does the SEO agency put a limit on the keywords to work on?
  2. What practices do they use to achieve results, and with what guarantees?
  3. What techniques and methodologies do they use to enhance the popularity of the website?
  4. Does the company pay more attention to rankings or to KPIs that are more related to the business?
  5. How do they convert user traffic into customers?
  6. Is the agency as a whole able to help the client in the return on investment?

1. Does the SEO agency limit the number of keywords to work on?

It is the practice of many SEO and web marketing agencies to set a maximum number of keywords to work on. This could be useful for niche sites or for particular contexts, but why give up the traffic deriving from all the possible searches made by users? And if the sector is very competitive (for which the results change at the slightest variation of the key phrase) or the site is an e-commerce or a portal rich in content, how to do it?

Normally this limit is imposed for the choice of the positioning methodologies adopted by the agencies, for example with purely manual work of fine tuning of the pages or the site, without technical SEO programming skills that allow instead to transform websites rich in content into important ones. visibility tools on Google & C.

Ecommerce sites, ad sites, companies with multiple services and products need hundreds if not thousands or even  hundreds of thousands of keywords .

So be careful, because very often settling for a “package” of keywords means not even returning the investments, and leaving room for competitors ready to take advantage of your “severed SEO”.

2. What practices do they use to achieve results, and with what guarantees?

To reach relevant rankings,  different methodologies can be used  in a correct work mix, each methodology has different PROS and CONS. 

These techniques can be lawful (which comply with Google’s guidelines), illegal but generally only functional in the short term (which do not respect Google’s guidelines but work as long as Google does not notice and penalizes or bans the site, and unfortunately many SEOs they apply to their customers without even knowing that they are dangerous techniques), and the bad and borderline ones (which do not bring particularly interesting results and generally create penalties for the website) and already knowing them and knowing how to adopt them is not for everyone.

For this reason, our SEO specialist are often called as advisors or in court as experts appointed by Clients or judges in disputes that arise on bad services by SEO Agencies or pseudo-such.

From the redesign of the site code with the creation of adequate content, to the use of pages generated in a few minutes with automatic software, you can go from stars to stalls on Google.

But be careful! No agency will say it will use Unethical or Non Spam practices.

The dialogue with the customer allows, once the customer has learned the difference in positioning between the various methodologies, and the differences in terms of limits / risks and benefits, to be able to make the most appropriate choice. 

Do not hesitate to ask the agency to explain how it will achieve the promised results; to show you examples of application of their different practices and perhaps have them analyzed by other agencies or consultants to hear their opinions; to go and read their website more in depth and see what they have published (articles, books, papers, etc ..) on the subject and for how long.

Such an analysis will also help you understand and justify the price differences and limitations of many of the services offered by some agencies. 

Also,  read carefully the guarantees on the results that they offer you, which are often just deception by including search engines that are not useful or a mix of keywords where inside there are those that are not interesting but easily positioned on which then highlight the guarantee.

3. What techniques and methodologies do they use to enhance the popularity of the website?

The positioning in search engines, Google in the first place, is increasingly determined by factors external to the site itself. If the SEO agency in explaining its services to you simply explains that it will simply generate pages rich in content and keywords, then you can be sure that you are not dealing with an SEO professional. 

The activity of  enhancing the popularity  of the website, should it be necessary (and it is necessary to know how to detect it) is one of the most difficult and costly activities, and cannot be left in the background. 

In “link building” (search for links on the net) poorly done is often even the cause of the ban from Google search results. This is something that happens more and more often today when freelancers or low-listed agencies do the SEO.

4. Does the SEO agency pay more attention to rankings or business results?

Getting search engine rankings isn’t really what customers want. What customers want (often without making it explicit) is that their site brings in  new customers , that it sells and helps their sales  force take off !

Focusing on business results is quite another thing than ensuring search engine rankings: the two are not related to each other!

Be wary of consultants who simply offer you placements as if they were products to buy at the supermarket. They may be able to get them, but they will most likely not increase your sales as you intended. 

5. How do they convert SEO traffic from users into customers?

Getting high rankings or high traffic is of little use if this traffic does not perform desired actions on your Web Site. A good SEO agency should have expertise in user / customer conversion ( CRO ) enhancement strategies and should include them as a component of their SEO proposition.

The strategies for increasing conversion are based on the ability to understand the behavior of users with web analytics , and must include  search engine copywriting skills , to make users click preference since the appearance of the search results; landin page and creation of persuasive texts, to make users perform objective actions when they land on the results page.

6. Is the SEO agency able to help the client in maximizing the ROI [return on investment]?

It takes time and money to deliver professional SEO services. And contrary to what many SEO agencies proclaim,  it is not an investment that depends only on the budget, but must be calibrated in relation to the concrete results that can be obtained with respect to the investments.

Before spending money on SEO activities, it is important to know what are the potential returns from the visibility campaign in search engines, so as to be able to understand what are the correct budgets to invest for a return on investments, differentiating the costs for the optimization of the site from those to enhance its popularity, and the right growth paths to be supported, having at your side not programmers or agents, but digital marketing consultants able to integrate with corporate marketing strategies.

The  ROI  of SEO services can depend on several factors such as the number of online competitors, the geographical area, the value generated by the sales of your product or service, the number of possible users interested in your company and others. 

Relying on qualified SEO specialists therefore means relying on people who know how to grow the company through its presence on the net by applying the best solutions to obtain results today, tomorrow and over time. Knowing how to rely on people who help drive our car in the busy chaos of competitiveness to win!

Did you understand how you can choose the best SEO agency in Padua, Milan, Florence, Verona, Palermo or any other province? Remember: SEO agencies can deliver their services from any distance. It is the ability to know how to do SEO properly and better than others that counts!

Rely on an SEO agency that can concretely make a difference compared to competitors: our way of doing SEO for decades has been among the most appreciated and performing in Italy! As evidenced by many successful cases even in the most competitive sectors, and our reputation in the “art of SEO”

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