Stand Out in the Crowd With Pedicab Advertising
If you’re ready to start advertising your business using out-of-home (OOH) advertising, pedicab advertising is the perfect place to start. No matter what service or product your business offers, pedicab advertising is the perfect way to advertise your business without paying the expensive price of renting out a billboard. Pedicab advertising is primarily focused on tourist locations, so your marketing strategy should be developed with that in mind.
Today, we are here to tell you everything you need to know about pedicab advertising. We’ll first explain what pedicabs and pedicab advertising are and then dive into why they are beneficial and how you should tackle them. To start preparing for the most profitable advertisement campaign your business has ever experienced, keep on reading.
What are Pedicabs?
The first thing we must cover is what exactly pedicabs are. Pedicabs, also known as rickshaws, are a unique mode of transportation found in prime tourist locations. Places like New Orleans, New York City, Miami Beach, and Venice Beach are home to hundreds, if not thousands, of rickshaws. Tourists are attracted to the unique form of transportation that pedicabs offer. Pedicabs essentially function as tricycles and are powered by a driver pedaling at the front of the pedicab. There is one wheel in the front and two wheels in the back, over which there is a little seating area that can fit two to three people. Pedicabs are open air and offer a slower mode of transportation, allowing people to take in the scenery around them, which is one of the reasons why tourists are so drawn to them.
What is Pedicab Advertising?
Pedicab advertising is similar to ads you would find on the outside of a bus. Advertisements can wrap around the back, sides, and even inside of the pedicab sometimes, allowing people both outside and inside the pedicab to be exposed to your advertisement. Whether you want a partial or full wrap advertisement depends on your budget, but the more you can cover a pedicab with your ad, the better. Your pedicab advertisement campaign can even go beyond just the pedicab itself and include the drivers as well. Providing the drivers with t-shirts and hats is another simple way to give your company as much exposure to tourists in the area as possible. By using partial or full wrap pedicab advertisements as well as having pedicab drivers wear company merchandise, you can easily reach thousands of people in a short period of time.
The Benefits of Pedicab Advertising
You might be wondering why you should advertise your company on pedicabs and not channel those funds into advertising using other forms of OOH marketing. There are many benefits of choosing pedicab advertisements over other types of advertisements. One reason why pedicabs are a great way to promote your business is that while they are a form of transportation, they go much slower compared to buses and taxis. This slower speed provides more time for people both inside and outside the pedicab to be exposed to your advertisement. An advertisement on the side of a bus might speed by you, and you’d never know what the ad was even for. Pedicabs, on the other hand, are powered by someone pedaling them like a bicycle, so you can imagine how much slower they are than buses.
Additionally, since pedicabs are a unique mode of transportation typically only found in tourist spots, there’s a high likelihood that people visiting from out of town might snap a photo of a pedicab with your ad wrapped around it and post it on their social media. When this happens, your advertisement can gain even more exposure. There are so many ways to expand your audience by using pedicab advertising.
Take Pedicab Advertising to the Next Level
Clearly, pedicab advertising is worth investing in, especially if you want to target tourists with your advertisements. It must be noted, though, that other businesses will also be advertising in the same city as you. because of this, it’s necessary to learn how to stand out and take pedicab advertising to the next level so that people remember your business. A simple way to do this is to sponsor free rides on pedicabs. On a pedicab advertisement, you could put “Your next ride is free, thanks to…” and then insert your company name. People will associate your company with positive feelings, and tourists will remember your company when they think of their time in the city. Offering free rides for a few blocks is a great way to attract customers because everyone loves free things, and it’s a small price to pay for a big return.
We hope this article was helpful in showing you what all the excitement about pedicab advertising is all about. By using pedicab advertisements, you’ll witness your company thrive and excel like it never has before. Sit back in your pedicab, and enjoy!