Top 5 Trends in Pet Food Packaging

 Top 5 Trends in Pet Food Packaging

A decade ago, no one would have thought that a time would come when our furry friends would have meal options such as gravies, choice protein cuts, meal enhancers, and freeze-dried components. Today’s pet food market directly results from widespread industry trends toward humanizing our pets and premiumizing their foods and treats.

As pets become more and more a part of our households, we begin to see them as individuals with different tastes and traits. As a result, modern pet food and treat packaging indulges and appeals to all five senses, appealing to both pets and their owners.

1. Satisfying Scents for Both Pets and People

Pet food and treats manufacturers are attempting to personalize their products’ smells to appeal to pet owners. The smell of pet food has grown less intense and more attractive to people as product formulae focus on whole, fresh ingredients without losing their intrinsic appeal to pets.

Mealtimes with a pet have become a significant part of the day for many people. According to the Wakefield Research reports, more than half of millennial pet owners found it necessary to share mealtimes with their pets. The human olfactory component of treating pets was not appreciated in the past, but consumer tastes and personalities impact their selection in pet food and treats in today’s environment.

When it comes to most pets’ advanced sense of smell, there are some limitations. Low-odor packaging materials must be chosen carefully to avoid overpowering or influencing the increasingly subtle aromas of everyday pet meals.

2. Modified Atmosphere Packaging

Some specialist and gourmet pet food firms currently boast that their products are fit for human consumption! While we obviously do not advocate for this, this point mirrors the pet food industry’s premiumization and humanization trends.

According to pet food manufacturers, whole ingredients like fresh vegetables, meat pieces, and chicken breast appeal to both the pet and its owner through their evolutionary need for raw, fresh, wild food sources.

Fresh, perishable ingredients require specific packaging to guarantee that they stay fresh on their way to the pet’s meal bowl. By using MAP (modified atmosphere packaging) technologies, pet food manufacturers can increase the shelf life of their products by weeks, if not months, by combining nitrogen gash, oxygen scavenger packets, and flush barrier packaging films.

3. Simplicity

Returning to the memories of the enormous paper kibble bags: Dryness and budget-pricing were conveyed via the crinkly paper container and the scratchy sound of dry pet food being dispensed. Premium, freshness, gourmet formulae and nutritionally sound components are all important messages in today’s specialized and gourmet pet meals.

Today, softer, more muted package noises are required to communicate the message through pet food packaging properly. Using anti-crinkle and rustle-free fabrics, today’s flexible pet food packaging options can achieve precisely that.

4. Packaging for Aesthetics and Convenience

Most people will recall the enormous bulky kibble packages that dominated pet food years ago. They were mainly made of multi-walled paper material and were not particularly appealing (if not downright unpleasant) to the touch.

Today, pet food and treats manufacturers are testing various tactile sensations, such as matte and satin soft-touch pet food packaging. Matte packaging types such as registered matte finish, in which just areas of the box are matte to draw customer attention and create tactile contrasts, are very popular.

Pet food packaging has also evolved in terms of weight and mobility. Younger customers are less likely to stick to a brand. As the fastest-growing segment of pet owners, they are less likely than their parents to buy a single brand of pet supplies in large quantities. Packaging has shrunk to fit this customer demographic’s openness to exploring new things with smaller package sizes that don’t necessitate a long commitment.

Younger consumers, who are busy young city professionals, don’t want to haul a massive bag of pet food onto trains or buses and up to their thirtieth-floor apartment. This is why smaller, convenient, and portable packaging is gaining so much popularity.

5. High Definition Graphics and Stand-Up Pouches

Whether we are aware of it or not, sight is often the first of the five senses to engage with a product. As the pet food and treat aisles get more congested, manufacturers are experimenting with distinctive packaging colors and quality graphics to stand out and attract the attention of a rushing, distracted shopper.

Furthermore, pet food manufacturers customize their packaging to stand out from the crowd, abandoning the conventional flat, pillow-type bag in favor of stand-up pouches. Quad bags with four sides and a flat bottom and unique Doy packs have one feature in common: they stand upright on their own on shelves. There’s no need for pegs or cardboard displays since these packaging types operate as their own billboard, proclaiming that the product inside is high-end and well worth the extra money.

Looking for your own pet packaging?

To create the best experiences for customers, talk to a professional printing company and consult to finalize your custom packaging.


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