5 Reasons To Use Snapchat

 5 Reasons To Use Snapchat

In today’s world, social media is everything. Everyone from your 7-year-old cousin to your 75-year-old grandparent probably has a Facebook account! And it’s not just about the 10 million posts you see in your newsfeed each day. You might be feeling a little overwhelmed about which social media networks are best for you and what the right time of day to post is. Don’t sweat it, we’ve got you covered with this list of five reasons why using Snapchat may make more sense for you.

1. Snapchat has the youngest demographic out of all top social media channels

According to an AdWeek source, Snapchat has the highest usage rates among people aged 18-34, with over 70% of Millennials using the platform on a daily basis. On top of that, 72% of internet users aged 18-24 use Snapchat and that’s compared to Facebook (which is used by 60%), Instagram (used by 53%) and Twitter (used by 36%).

2. It’s a really creative platform

Compared with other major networks, Snapchat is more about the story than just a picture—you’re able to craft a narrative as you go along. You can also use custom geofilters on Snapchat which makes it easy and fun to create a branded experience for your guests or clients.

3. It lets you engage in real time with your fans and followers

Snapchat is a great way to connect with your existing group of friends and fans. You can share a photo and send it to just one person or multiple people in a conversation—all in real time. This can be even fun for marketers, who can engage with their audience and create relationships that last long after the event itself has come and gone.

4. You Can Keep Up With What People Are Doing

Snapchat provides a near real-time view of what people are doing. Information about your friends and the world around them is instantaneously accessible.

You can see what they’re up to in their social media feeds, or their Snapchat Story. If you’re a business owner and want to keep up with trends, then you can be across those things by simply using Snapchat. 

For example, if you want to know about how your brand is being received by customers, go on the lookout for Snapchatters who are commenting negatively on your brand.

5. Filters

There are hundreds of filters to choose from that will apply funky graphics on top of your content before sending it out. Plus, you can draw and add text on top of pictures before sending them off to the world.

All of your friends can see the pictures that you send, and they usually disappear after 10 seconds. This means that if they’re not interesting, people won’t be tempted to spend time looking at them (or thinking about how sad you are that your photo has been deleted when they were posted as a joke).


Snapchat is a fast, simple way to communicate with friends and family. You can send pictures and short videos through the app and share your day with them – even if they’re on the other side of the world. It couldn’t be simpler: just select what you want to say or do, tap or hold for as long as you like, then send it off into the virtual ether!

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