Voice of Customer Analytics: What, Why, and How to Do It

 Voice of Customer Analytics: What, Why, and How to Do It

Voice of Customer Analytics:

Consumer insights help all management levels understand how their products and services perform in the market or how to enhance their brand. Therefore, customer data analysis is crucial in business model development. This post will describe why the voice of customer analytics is important to ensure client satisfaction. 

What Is the Voice of Customer? 

Voice of customer (VoC) analytics consists of customer feedback collection to improve your business model, pricing, and delivery strategies. Therefore, company management often uses customer analytics solutions to streamline VoC operations. 

Customer research assists companies in identifying the gaps between what customers want and what they are currently getting. Later, you can process the customer data to improve the products or services through data analytics solutions. i.e., adding new features after studying consumer reviews. 

If businesses learn how to implement and use the voice of customer analytics, they will get competitive advantages over those who do not use it effectively. E.g., pricing strategy enhancements and better branding methods. 

Also Read: Challenges in Conducting Qualitative Research 

Why Perform Voice of Customer Analysis? 

The voice of the customer contributes a lot to the customer experience (CX) management discipline. It helps companies understand their customers, identify which customers are most valuable, and capture opportunities for improving customer loyalty and satisfaction. 

If you are curious about why voice of customer analytics is important, learn how VoC Analytics can help you in the following aspects. VoC data analytics solutions are valuable to: 

  1. Understand your customers’ needs and wants to enhance the customer journey. 
  1. Identify what makes each of your segments different so that you can deliver personalized experiences across all channels. 
  1. Improve the customer experience by understanding how they feel about it today and how their perception may change over time. 

How to Do Voice of Customer Analytics 

Several steps enable you to conduct voice of customer analytics without compromising operational efficiencies. Besides, you can develop an in-house workforce or leverage outsourced data analytics solutions for the combined VoC procedures. 

Collecting data and restructuring it may be necessary for error-free insight generation. Moreover, you require comprehensive reporting to communicate your findings. Also, do not allow corrupted or irrelevant data to affect your datasets. You want to ensure data integrity for the voice of customer analytics solutions. 

Often, the following standard activities remain common across all analytical workflows. 

Steps in Customer Analytics Solutions 

  1. Collect the customer data via reliable sources and transparent methodologies. 
  1. Ask questions to your customers through intelligent surveys, in-app feedback, interviews, and other random sampling methods. 
  1. Analyze the customer data you collect to identify overlapping, noteworthy, or correlated trends. 
  1. Use tools like Google Analytics, SurveyMonkey, and Qualtrics to help you analyze your data using customer segmentation or demographic parameters. 
  1. Define how to proceed with the trends observed in your analytics reports concerning customer feedback and behavioral sciences. 

These processes allow you to optimize your customer experience, increase revenue by focusing on key growth drivers, and reduce client exits. Also, you can employ data analytics solutions to monitor the effectiveness of your customer engagement and loyalty programs. 


Voice of customer analytics is the best way to understand customer demand and identify product innovation opportunities. Essentially, it helps you know what they want and why they want it, so you can revise your offerings to fulfill their needs. 

After all, your customers bring you revenue that governs your profits and competitive advantages. Corporate brands cannot survive and thrive in modern competition without using the reliable voice of customer analytics solutions. 

A leader in data analytics solutions, SG Analytics, serves a broad corporate client base via impactful and optimized trend analytics, customer research, and business modeling. Contact us today if you want data-driven assistance to realize excellent progress. 

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