What Are the Qualities of a Well-Designed Website?
Nearly 40% of people will stop interacting with a poorly designed website. Consumers judge your business based on the appearance of your site at a glance, too. Meanwhile, another 40% will stop engaging if your site is slow.
Without a well-designed website, you could miss the chance to generate leads and sales. Your marketing strategies might not prove effective, either.
Here are five key elements to consider when designing a website. Prioritizing these elements can help you engage visitors. Then, you can start turning more visitors into paying customers.
Set your website and business up for success. Get started with these tips for building a website today.
1. A Strong User Experience
About 88% of online shoppers refuse to return to a site after a bad experience. In fact, 70% of online businesses fail due to bad usability. Bad mobile optimization bothers nearly 50% of people as well.
When designing a website, it’s important to keep the end-user in mind. A positive user experience (UX) indicates your site is easy to use. Visitors will feel more inclined to explore and learn about your business.
To improve the user experience, make sure your website is:
- Easy to navigate
Use short sentences and paragraphs to improve readability. Consider organizing text using headings and subheadings, too.
Run your site through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. These tools can help you learn more about the user experience.
Consider choosing braves battery website design services to create a website that offers a positive user experience.
2. Brand Consistency
As you develop each page of your well-designed website, make sure to maintain brand consistency. Your brand includes your color palette, font styles, and imagery styles. Make sure your logo appears in the top corner of each page, too.
Maintaining consistency can help brand awareness and recognition grow.
3. Search Engine Optimization
Search engine optimization (SEO) can improve your rankings on search engines like Bing and Google. Optimize your content based on the keywords your customers use during a search.
Consider working with a web design agency that offers SEO services. Improving your search rankings can help you reach more customers.
4. Social Proof
Add your credentials and forms of social proof, such as customer reviews, to your site. Social proof can boost your credibility. Consumers might feel more inclined to trust you as a result.
You can use a plugin to feed your Google My Business reviews straight to your website.
5. Conversion Opportunities
When building a website, think about the action you want visitors to complete on a page. For example, perhaps you want them to fill out a form. Maybe you want them to call you or shop online.
Add multiple conversion opportunities to your website to generate more leads and sales.
Designed Right: 5 Essentials for a Well-Designed Website
Creating a well-designed website for your business can set your brand up for success. You can engage customers, generate more leads, and boost sales. Keep these five essentials in mind before you get started.
Remember, you can work with a professional team to streamline the process.
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