What is SEO and How Does it Affect My Business?

What is SEO and How Does it Affect My Business?
Search Engine Optimization (SEO) is the process of improving the quantity and quality of traffic to your website through organic search engine results. If you’ve ever used Google, chances are you’ve utilized SEO without realizing it. When you conduct a web search on Google, Yahoo!, or Bing for an article like this one, the link to your result will most likely appear on the top of the first page. This is because sites like this one have optimized their content so search engines can understand it and properly index it, allowing them to display it when someone searches for that term or phrase. Web marketing association are the group that will help you understand the SEO strategies and also the importance of SEO in your business
A few benefits SEO can provide your business:
Increased website traffic.
Higher rankings in SERPs (search engine results pages).
A higher search ranking means more user attention and click-throughs to your site.
More customers!
Search engines like Google and Bing consider over 200 factors when determining the ranking of a website, including Website load speed; Website architecture; Keyword use; Content; Site structure; Interlinking; and User behavior signals.
Moz is a well-known SEO software company that provides search marketing, content marketing, social media marketing, analytics, local SEO, domain authority reporting, and backlink analysis to help marketers with all aspects of their campaign’s technical optimization. E marketing is a very important aspect in the success of a business.
How I can gain exposure for my business through SEO, where do I start?
The best way to get started is to create a plan
When you have a goal in mind it’s much easier to track your process and results. A good starting point would be creating an inventory of your current web presence by taking stock of ALL online assets that are currently representing your business including websites, social media accounts, and online reviews. With this information in hand, you will have a complete understanding of what channels are currently being utilized by you or your competitors to market your business.

Once you have a well-rounded understanding of the current landscape, it’s time to start expanding! Build a content marketing strategy around the keywords you find through your initial research.
Quality content based on keywords can help attract organic traffic.
Take a look at the current content on your website to see what topics are covered and whether or not they are optimized for SEO purposes. Unoptimized web pages will result in poor SERP rankings, which leads to low-quality traffic, which leads to fewer leads, which leads to low conversion rates.
Many of the keywords you are already ranking for may not be relevant or even converting on your site. You can use Google Analytics to see what keywords your visitors are using to make it on your site, and you can also use free keyword research tools like Moz Pro, Google AdWords Keyword Planner, and Keyword Tool Dominator to generate more keywords relevant to your industry.
Check your competitor’s website
You can also look at the competitors’ websites to see what they are doing right in their online marketing strategies. You can replicate successful elements for your own business or do something completely different if you think there’s a better way. Internet marketing specialists will make sure that your business puts the right foot forward.
Once you have an outline of all the things you will need to do and in what order, it’s time to get started!