What is SEO and how it affects your website?

What is SEO and how it affects your website?
SEO stands for search engine optimization. Search engine optimization is the process of affecting the visibility of a website on web-based search engines, such as Google, Bing, and Yahoo. The digital marketing organization is growing rapidly as many businesses are getting to know its importance.
The visibility of your website
The visibility of a website can be affected by many different factors including the titles, descriptions, and keywords used on the site, how often it is updated, linking to external sites with relevant content, having quality content with an optimum word count (15-30 words per paragraph), among other things. Sites that are optimized properly for search engines will often have an easily readable site structure, informative and quality titles, descriptions, and keywords. Optimization can greatly increase the traffic to a website from organic search results.
Keyword research
Keyword research is also important in order to optimize your site. In essence, you want everyone using social media and the Internet, other than just you and your friends, to be able to find your website. For this reason, your keywords should be somewhat broad and relevant to the type of content that is on your site. A lot of keyword research can be done manually, by looking over the top-ranked sites for your target keywords and finding out what they are doing to get there.
How to use SEO in content writing?
When writing content, use targeted keywords wherever possible. This does not mean filling your article with keywords that have no people looking for them. When writing content, keep in mind that you are talking to an actual person who would like to find the information they are looking for. There is a big difference between SEO writing and quality writing. SEO writing is a great tool for E-marketing.

Writing good titles
Good titles will help you rank better on search engines because the search engines use them in their listings. They should be descriptive in that they tell someone what the article is about; for example, “How to Do SEO: An Introduction.”
Writing good descriptions
Good descriptions provide context and help people find your website through search engines. Descriptions give readers a preview of what your content is about before clicking on your link. For example, you could write “Learn the step-by-step process of optimizing your website through SEO in this article.”
Writing good keywords
Good keywords are very important to your search engine rankings because they give people an idea of what your content is about before clicking on it. They should be relevant to the topic of the page and the title. For example, people searching for “SEO” might be interested in your article titled “Search Engine Optimization.”
All these are very relevant when you want your website to be visible on the Google search engine.