If you own a business website and would like to increase your customer base, products and profits, SEO is something you cannot afford to overlook. Here is why SEO is important and how to get your website rank high on the popular search engines explained from basics.
Digital landscape is constantly under flux
Organic traffic today makes up a sizeable percentage of online traffic to websites. While other modes of generating traffic requires you to spend money to get visitors, organic traffic assures the best returns on your investment from a sustained and long term perspective. Over 75% of online searchers visit only the first few pages that appear on the search results. So, if your business website does not find a place among the results on the first page, it is most unlikely that you will get enough customers and leads. The higher the position of your website on the search engines, the higher can be the click through rates.
Fundamentals of SEO
While indexing websites for search results, Google needs to follow three steps including crawling, indexing and ranking.
Crawling: Google employs robots also known as spiders or crawlers to pursue the hyperlinks on the web for discovering new content including webpages, images, and videos. While getting to a web page, crawlers collect the information about the page and follow the links to other pages. Finally they report their findings to Google.
Indexing: If the crawlers discover any unique content, they get it added to the massive database of URLs that have been discovered, which are also called as ‘search index’.
Ranking: When the URLs get into the database, ranking starts. For every search query inputted on Google, the search engine needs to organize the results in the order of most relevant to the least relevant.
Therefore, for the sake of getting your website to Google’s first page, it is necessary to provide relevant answers to whatever people search for in relation to your domain.
How to achieve optimal results in SEO
For the sake of achieving optimal results across your SEO efforts, it is necessary that you get to know the key components of SEO and design a successful strategy to approach SEO in your specific case. Here are a few key areas to focus on as part of your SEO mission.
On-Page Optimization refers to the process of optimizing the different elements of your website. The major areas to work on include analyzing and researching keywords, optimizing the Meta tags, formatting the URL structure, optimizing the content, improving the site architecture and creating internal links, and optimizing the images.
Take Home
While SEO can significantly and definitely contribute to the success of your business promotion efforts, it is necessary that you hire the best Miami SEO company to see the best results. A professionally managed Miami SEO company can provide proven support across your SEO mission and deliver enduring results in the form of organic traffic to your website.
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